Valhalla, the popular MMORPG (Massively Multiplayer Online Role-Playing Game), has been announced as the Associate Sponsor for the upcoming Women’s Asia Cup 2024. The tournament, set to take place from July 19th to July 28th in Sri Lanka, will feature the highly anticipated and most watched Twenty20 format.
As Associate Sponsor, Valhalla will receive significant visibility throughout the tournament. Their brand will be featured on boundary ropes, perimeter boards, mid-wicket logo mats, and various backdrops, showcasing their strategic market presence and global visibility.
The Women’s Asia Cup will showcase the top eight cricketing teams from Asia, including Sri Lanka, India, UAE, Pakistan, Nepal, Thailand, Bangladesh, and Malaysia. This event serves as a precursor to the Women’s T20 World Cup later this year.
The matches will be broadcast live on Star Sports in India, as well as several other broadcast partners globally. The opening day will see a highly anticipated match between India and Pakistan.
All matches will be played at the iconic Rangiri Dambulla International Stadium, known for its history of hosting memorable cricket matches.
Cricket’s popularity continues to rise, with over 2.5 billion fans aged 16-69 worldwide. T20 cricket stands out with a staggering 92% of fans expressing their love for the format. This massive interest makes T20 a perfect fit for major tournaments like the Women’s Asia Cup. According to a 2018 ICC report, 87% of fans even want T20 cricket to be included in the Olympics. Women’s cricket is also gaining popularity, with two-thirds of fans showing excitement for women’s matches. This further highlights the wide-reaching and growing appeal of cricket globally.
Valhalla is a unique take on the classic Creature-Collection adventure game, set in a vibrant and lively world. In this MMORPG, players coexist and interact with a diverse set of eccentric creatures known as Veras. They can discover, tame, train, trade, and lead their Veras to tactical supremacy on the hexagonal-grid battlefield. Additionally, players can participate in a dynamic, player-driven economy to rise in the community ranks and make their mark in the competitive, animated world of Valhalla.
For more information on Valhalla, visit Valhalla.game.
