Super Ninja, a leading provider of sustainable pest control solutions, has announced their acquisition of Waspinator Ltd, a UK-based company known for their innovative wasp prevention product. The acquisition was finalized on Friday 2 February, 2024.
According to Super Ninja CEO Joost van Vollenhoven, the acquisition is a strategic move to expand the company’s portfolio of non-toxic pest control products and enhance their ability to protect homes and businesses from wasps. The Waspinator, which mimics a wasp nest to deter the insects, will complement Super Ninja’s existing offerings and give them access to a wider customer base through their distribution network in Europe and Australia.
The partnership between Super Ninja and Waspinator is also expected to benefit from shared expertise in deterring pests without the use of harmful chemicals, which are often overused in the pest control industry.
Van Vollenhoven expressed enthusiasm for the acquisition, stating, “We are thrilled to welcome Waspinator to the Super Ninja family. Richard Piddocke, Waspinator’s founder, has built a remarkable company that has established a strong reputation for delivering an effective and environmentally-friendly pest solution against wasps. We are excited to leverage Waspinator’s expertise and market position to further strengthen our position in the UK as a leading provider of sustainable pest control solutions.”
Piddocke, who will be retiring after leading Waspinator for over 15 years, also expressed his confidence in the partnership, saying, “I am confident that Super Ninja is the right partner for Waspinator. Their strong commitment to sustainability aligns perfectly with Waspinator’s values. I am excited to see what the joint venture can achieve in the years to come.”
The Original Waspinator was invented 15 years ago by Richard Piddocke, who was inspired by his own experience with wasps. The product works by exploiting wasps’ territorial instincts, causing them to become agitated and avoid the area. The product has been featured on popular TV shows such as “This Morning” and “BBC Gardeners’ World.”
Super Ninja, also known as Fruit Fly Ninja B.V., is headquartered in Gouda, the Netherlands, and is committed to using innovative, eco-friendly methods to control pests and protect homes and businesses. Their hero product, the Fruit Fly Ninja, is a non-toxic fruit fly trap that mimics the smell of rotting fruit to capture the insects. The product has been a top seller across the UK and Europe, especially as the warmer climate has led to an increase in fruit fly infestations.
The combined UK entity will operate under the name Super Ninja Waspinator UK Ltd and will be led by Joost van Vollenhoven as CEO. The acquisition was distributed by https://pressat.co.uk/.
