Vorwerk Group Announces Expansions in Asia-Pacific Region
Wuppertal, Germany – On Thursday, November 7, 2024, the Vorwerk Group, a global leader in direct sales for high-quality household appliances, announced two significant expansions in the Asia-Pacific region. The company has acquired the world’s largest independent Thermomix® distributor in Australia and New Zealand, and has established new subsidiaries in Malaysia and Singapore. These expansions are part of Vorwerk’s growth strategy and aim to strengthen the company’s global presence.
The acquisition of the independent distributor in Australia and New Zealand, previously known as The Mix, marks a milestone for Vorwerk. The Mix has been serving the region for over two decades and is the largest direct sales company in Australia. The family-owned business, led by Grace Mazur, has been acquired completely by Vorwerk, despite Mazur’s initial plans to not sell the company.
“Our commitment is in line with our global strategy of investing in markets with high growth potential and strengthening our presence in strategically important regions,” said Dr. Thomas Stoffmehl, Speaker of the Executive Board of the Vorwerk Group. “The dedication of Grace, the entire Mazur family, and their team to their customers and consultants over the past two decades has been absolutely outstanding,” he added.
Both parties are committed to ensuring a smooth transition while maintaining and building on the strong Thermomix® community in Australia and New Zealand. The acquisition reflects the strong alignment of values and goals that will benefit employees, consultants, and customers alike.
In addition to the acquisition, Vorwerk has also established new subsidiaries in Malaysia and Singapore, allowing the company to directly manage business development in these key markets. This move emphasizes Vorwerk’s commitment to Southeast Asia and its long-term strategy of investing in high-potential markets.
“The decision to open a subsidiary in Malaysia and Singapore is part of our long-term strategy to invest in high-potential markets,” said Dr. Stoffmehl. “Our new structure will allow us to deepen customer relationships and provide even better support for our advisors, who are at the heart of our business.”
Vorwerk acknowledges the exceptional contribution of its distributor in Malaysia and Singapore, who played a pivotal role in establishing the Thermomix® brand in the region over the past 15 years.
ABOUT VORWERK
Founded in Wuppertal, Germany, in 1883, Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. The company’s core business is the production and sale of superior household products, including the Thermomix® kitchen appliance and Kobold cleaning systems. Vorwerk prides itself on maintaining direct contact with customers through its advisors, who serve as a central point of contact for all customer needs. The Vorwerk family also includes the akf group and operates in over 61 countries, generating consolidated sales of EUR 3.2 billion.
ABOUT THE MIX AUSTRALIA
The Mix Australia was founded in 2001 by Grace Mazur with a passion for sharing something truly incredible – both in terms of the appliance and the business opportunity. This genuine and heartfelt passion has been the driving force behind the company’s success, making it the number one ranked direct selling company in Australia by revenue.
Media Contact:
impact Agentur für Kommunikation GmbH
Stefan Watzinger
Tel: +49 (0) 69 955264-23
Email: s.watzinger@impact.ag
Press release distributed by Pressat on behalf of Vorwerk Group, on Thursday 7 November, 2024. For more information subscribe and follow https://pressat.co.uk/
Vorwerk Group Asia-Pacific Expansion Vorwerk Thermomix The Mix Vorwerk Subsidiaries Malaysia Singapore Direct Sales Household Appliances Direct Sales Company
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Vorwerk Group Expansions in Asia-Pacific Region
