Last Updated on: 10th February 2025, 04:02 pm
UK Models is the leading model support service in the UK, serving as a port of call for those seeking to break into the industry who are unsure about where to start. In addition to providing practical advice, UKModels reviews aspiring models to help them showcase their potential and build their own professional model portfolio. This article will look at the metaverse and the increasing opportunities it presents for professional models.
The metaverse has quickly gained traction, establishing itself as one of the fastest growing digital spaces, revolutionising a variety of industries including gaming and fashion. Whether seeking to launch their modelling career or take it to the next level, the metaverse presents exciting opportunities for models and the fashion industry as a whole, opening up new avenues for photoshoots, fashion shows and brand collaborations.
The metaverse is an immersive virtual reality space. It enables individuals to interact with a computer-generated environment along with other users in real time. Combining elements of virtual reality (VR), augmented reality (AR), online gaming and social media, while the metaverse as a concept has been around for some time, it is only relatively recently that it has gained traction. The recent increase in interest in the metaverse is largely thanks to technological advancements and the backing of large corporations like Meta and Microsoft. The metaverse has also featured prominently in the Marvel movie series, helping to establish it as a term that is universally recognised.
Tech CEO Mark Zuckerberg has hailed the metaverse as the future of the internet, having rebranded Facebook as Meta to bolster the platform’s presence. Big brands are increasingly being enticed by the metaverse, lured by the considerable commercial opportunities presented by this new digital economy where users can buy, sell and create goods.
In more idealistic visions of the metaverse, it is interoperable, enabling visitors to take virtual items like cars or clothes from one platform to another. In reality, however, achieving this objective presents significant challenges. While some advocates maintain that novel technologies like NFTs have paved the way for a new generation of portable digital assets, in practice, bringing items from one virtual world to another is an enormously complex task. Nevertheless, tech giants like Meta and Microsoft have invested heavily in developing technology that enables consumers to interact with virtual worlds. A flurry of other large companies have followed suit, including the likes of Unity, Nvidia, Snap and Roblox, all building infrastructure to create virtual worlds that closely emulate the physical world.
For models seeking to make their mark in the digital world, the metaverse offers exciting, unprecedented opportunities, one of the most important being virtual photoshoots and fashion shows. Several leading fashion houses are already experimenting with virtual runway shows, presented to a global audience, where models or their avatars showcase digital clothing collections. These events are often live-streamed, enabling people from around the world to participate from the comfort and convenience of their own homes.
In the metaverse, models can create and maintain multiple online personas through the use of digital avatars. These can be used to experiment with entirely new looks or customised to represent the model’s appearance in real life. The flexibility of creating avatars allows models to step into new roles and showcase a wider range of styles, increasing opportunities to work with brands across various sectors, from online gaming to high fashion. The metaverse’s global reach provides models with unparalleled opportunities for exposure. Rather than relying on being spotted by a casting director or modelling agency, models can take charge of their virtual persona in the metaverse, proactively creating and shaping their digital presence. In doing so, they can gain recognition, build a following, and attract clients as more and more brands establish their virtual stores and experiences.
