Pacific Content, a leading Canadian podcast producer, has recently been acquired by UK-based start-up Lower Street for an undisclosed amount. This move marks a significant step for Lower Street, founded by Harry Morton in 2017, as they expand their reach and services in the podcast industry.
Founded in Somerset, England, Lower Street is a full-service podcast production agency that works with renowned brands such as Adobe, Pepsico, and Hewlett Packard Enterprise. With a team of 29 fully remote employees, Lower Street is on a mission to produce the best podcasts on the internet.
Morton, 38, expressed his excitement about the acquisition, stating, “When I founded Lower Street, I looked up to one company in particular, Pacific Content. Their podcasts were legendary – super-creative, expertly produced, and showed a real understanding of how to cultivate and grow passionate audiences. To be able to now buy such an amazing brand as Pacific Content is a real testament to the hard work, talent, and passion I see at Lower Street every day. It will most certainly help supercharge our growth as we move into the next phase of our development and that of the branded podcast industry overall.”
Pacific Content’s founder, Steve Pratt, also shared his enthusiasm for the acquisition, saying, “Harry is one of my favourite leaders in the podcast industry. I’m consistently impressed with how thoughtful he is about building the Lower Street culture and team, and how generous he is in publicly sharing his thinking and strategy with the marketing and podcast industries. I am very grateful that Harry and his team are building an exciting new chapter in the Pacific Content story, and I can’t wait to see where they take it next.”
The acquisition will see a number of Pacific Content employees joining Lower Street over the coming weeks, further strengthening their team and expanding their capabilities. Lower Street’s ultimate goal is to produce binge-worthy episodic shows that create an intimate relationship between brands and their target audiences.
For further information about Lower Street and their services, please visit their website at www.lowerstreet.co.
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