Last Updated on: 2nd December 2024, 04:06 pm
Tropic Skincare, a renowned UK-based beauty brand celebrated for its commitment to natural, ethical products, has teamed up with Revieve, an expert in AI-driven digital experiences, to launch its free Online Skincare Analysis. This new tool harnesses advanced AI technology to deliver personalised skincare recommendations, empowering customers with bespoke solutions tailored to their needs.
Founded by Susie Ma, Tropic Skincare has evolved from a single homemade body scrub into one of the fastest-growing beauty companies in the UK. Its products, crafted with sustainably sourced tropical botanicals and cutting-edge science, are freshly made daily at the brand’s Surrey Beauty Kitchen. Customers can shop online or through Tropic’s network of over 20,000 Ambassadors.
The AI Skincare Quiz, now live on Tropic’s website, integrates Revieve’s Digital Skincare Advisor to provide an interactive and personalised experience. Customers simply upload a selfie and answer a brief questionnaire to receive an in-depth skin analysis and product suggestions tailored to concerns such as dryness, dullness, and sensitivity. Backed by Revieve’s proprietary computer vision technology, which evaluates over 120 skin metrics, this tool ensures precise and personalised skincare solutions. Customers can either shop directly or connect with a Tropic Ambassador for further support.
“Every person’s skin is different, so it can be stressful and confusing when you’re trying to find products that’ll work for you,” explained Megan Anwyl, Tropic’s Ecommerce Manager. “At a time when there’s so much conflicting advice about skincare, offering personalised, AI-powered recommendations takes the guesswork out of curating an effective beauty routine. Our innovative AI Skincare Quiz makes learning about what their skin needs super simple for our customers, making it easier for them to choose products that’ll help them achieve their skin goals. We’ve had amazing feedback so far, and we’re excited about where AI Skincare Analysis will take us next!”
In a market flooded with beauty options, the AI Skincare Quiz offers clarity and convenience. Customers gain confidence that their purchases are both effective and aligned with their unique skin goals, eliminating the confusion often associated with skincare shopping.
Sampo Parkkinen, CEO of Revieve, added: “We’re thrilled to partner with Tropic Skincare, whose dedication to natural beauty and sustainability mirrors our own approach to digital personalization. Our AI-powered skincare advisor will allow Tropic’s customers to receive tailored advice that supports their individual skincare needs while celebrating the brand’s ethos of ethical beauty.”
This personalised digital experience redefines the customer journey, offering scientifically supported recommendations free of harmful ingredients. Tropic Skincare’s Online Skincare Analysis is now accessible at https://tropicskincare.com/pages/ultimate-skincare-routine.
