Floki and its sister company TokenFi have recently announced a strategic partnership with the World Table Tennis (WTT) Championships in South Korea. As the Official Cryptocurrency Partner for the WTT Champions event in Incheon, Floki and TokenFi will be working closely with the competition, which is set to take place at the Mohegan INSPIRE Entertainment Resort from 27 to 31 March 2024.
This partnership is not the first between Floki, TokenFi, and WTT. In the past, they have sponsored events such as WTT Champions Frankfurt 2023 and the ITTF World Team Table Tennis Championships Finals Busan 2024. These collaborations have proven to be successful in increasing Floki’s global brand visibility and engagement.
The upcoming WTT Champions Incheon tournament will showcase the top 32 men and women table tennis players competing for the singles titles. With extensive media coverage expected, including over 580 hours of broadcast and a viewership of over 450 million, this event will attract a significant global audience. Additionally, the tournament is expected to have a strong presence on social media, with over 46 million views.
Floki sees its partnership with the WTT Champions Incheon tournament as a strategic move, coinciding with the changing landscape of cryptocurrency in South Korea. By solidifying its influence in the region, Floki aims to further strengthen its position in the market. The partnership also highlights the company’s commitment to building a strong community around the love of sports.
This event presents a great opportunity for Floki to engage with fans, as evidenced by the 5.4 million online interactions from past events. With a global table tennis community of over 519 million followers, this sport has a strong and dedicated fan base. Moreover, the audience for table tennis consists of 55% males, with a significant portion of younger fans between the ages of 16 and 19 (33%) and 30 and 49 (42%). In Asia, table tennis is a top-4 sport, with a viewership of over 500 million households. With a loyal fan base of 398 million in Asia and a strong presence on China’s CCTV-5, Floki’s exposure in the region has never been stronger.
In China, table tennis holds a special place, with a staggering 241 million active fans and a large millennial and Gen Z demographic. During the Olympics, it is the number one sport in the country. This partnership with the WTT Champions Incheon tournament will undoubtedly further solidify Floki’s position in the Asian market.
Press Release Distributed by Pressat (https://pressat.co.uk/), the partnership between Floki and WTT Champions Incheon tournament is a significant step towards establishing a strong presence in the global sports community. With its innovative approach and commitment to building a strong community, Floki is set to make a lasting impact on the world of sports.
