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The UK’s top ad school introduces online course to unleash talent worldwide

London, UK – The School of Communication Arts (SCA), known as the UK’s most awarded advertising school, has announced the launch of its Online Portfolio School. The program, called Creativity Unlocked, aims to provide affordable and accessible training to individuals who have traditionally been unable to pursue creative careers.

Creativity Unlocked is a fully online program priced at just £2,750. It offers the same world-class training that has helped SCA alumni succeed at prestigious awards shows like Cannes, D&AD, and One Show, and secure jobs at top agencies such as Wieden+Kennedy, Droga5, and VCCP.

“We built this course for the time-poor, cash-poor, and connections-poor,” says Marc Lewis, Dean of the School. “It’s for the brilliant minds who didn’t get the break, couldn’t afford to relocate, or didn’t know someone on the inside. We’re opening the door. Now it’s time to walk through it.”

Creativity Unlocked is designed for a new generation of talent and offers weekly live classes taught by leading creative professionals, monthly real-world briefs, 1:1 mentoring and peer-to-peer collaboration, and on-demand resources and tools. The program is suitable for aspiring creatives, career changers, content creators, and team upskillers and is available globally with finance options.

The launch of Creativity Unlocked comes at a time when young people and working professionals are increasingly seeking alternatives to traditional degrees, citing cost, flexibility, and real-world relevance. The World Economic Forum has also identified creativity as one of the top skills needed for the future of work, while the advertising industry has faced criticism for lack of diversity, accessibility, and fresh thinking.

Lewis believes that Creativity Unlocked addresses these issues and offers a real and proven alternative to expensive portfolio schools and theory-heavy MAs. “This is the future of creative education,” he says. “It’s inclusive, affordable, practical – and designed to actually get people hired.”

The School of Communication Arts was reopened in 2009 by Marc Lewis, an SCA alumnus himself. Since then, it has become the most consistently awarded ad school in the UK and has awarded over 100 scholarships. The school is committed to inclusivity and offers a curriculum built around live briefs and mentoring, redefining what creative education can look like.

Enrolment for the next cohort of Creativity Unlocked, beginning in April 2025, is now open. Interested individuals can apply at https://pressat.co.uk/.

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