Last Updated on: 22nd November 2023, 02:43 am
Today, Swiss Butter, a rising star in the culinary world, has announced its decision to forgo franchising in favour of cultivating long-term brand value and authenticity.
The restaurant’s CEO and Founder, Eddy Massaad, is committed to delivering the true Swiss Butter experience to every patron. “Our brand ethos is deeply rooted in providing the Swiss Butter experience – an experience that places customer happiness above all else,” he stated.
In an industry where many brands prioritise profits over the customer experience, Swiss Butter stands out with its unwavering commitment to its brand and customers. Massaad explains, “While the prospect of quick profits and rapid expansion is tempting, we choose to prioritise the long-term value and authenticity of our brand. We consider ourselves the guardians of our brand. We don’t merely operate; we nurture, protect, and preserve the Swiss Butter experience.”
Swiss Butter has instead opted for controlled and sustainable growth, partnering at the local level with partners who align with the brand’s values. “As we continue to grow, we promise to remain true to our roots and the beloved Swiss Butter experience our customers know and cherish,” Massaad said.
Swiss Butter is now operating seven stores across the globe and its philosophy of prioritising long-term brand value and customer experience has brought a fresh perspective to the restaurant industry.
For more information about Swiss Butter, please visit:
Instagram: www.instagram.com/swissbutterWebsite: www.swissbutter.comImagery (Food): https://drive.google.com/drive/folders/1K-Kun6CLhEZ56uXuwitmxsvMMdRcXrDB?usp=share_linkImagery (Edmond Massaad): https://drive.google.com/drive/folders/1K-Kun6CLhEZ56uXuwitmxsvMMdRcXrDB?usp=share_link
For media inquiries, please contact:
Renae Smith, Founder – The Atticism PRrenae@theatticism.com+447366565213
Boudy Boustany, CMO – Swiss ButterBoudy@i-manage.me+96176004268
Today, Swiss Butter, a rising star in the culinary world, has announced its rejection of the franchising model in favour of preserving the authenticity and long-term brand value of its restaurant business.
CEO and Founder, Eddy Massaad, is dedicated to providing customers with the true Swiss Butter experience. “Our brand ethos is deeply rooted in providing the Swiss Butter experience – an experience that places customer happiness above all else,” he said.
Massaad further elaborated on the potential pitfalls of franchising, stating, “Franchising, while appealing for rapid expansion, comes with its fair share of pitfalls. One significant issue is the potential dilution of brand quality and standards due to decreased control. Discrepancies across outlets can start to surface, tarnishing the brand we’ve worked so hard to create. Another challenge is that franchisees often prioritise short-term profits over our long-term vision, which could lead to cost-cutting measures that further compromise the customer experience. Moreover, disputes at the franchisee level can significantly damage the brand’s reputation, eroding customer trust and happiness. While franchising might seem attractive on the surface, it doesn’t always serve the best interests of our brand, aka our customers.”
Instead, Swiss Butter is focused on controlled and sustainable growth, working with local partners who “align with our brand values and understand the Swiss Butter ethos.”
The restaurant is now operating seven stores globally and its commitment to long-term brand value and customer experience has brought a fresh perspective to the restaurant industry.
For more information about Swiss Butter, please visit:
Instagram: www.instagram.com/swissbutterWebsite: www.swissbutter.comImagery (Food): https://drive.google.com/drive/folders/1K-Kun6CLhEZ56uXuwitmxsvMMdRcXrDB?usp=share_linkImagery (Edmond Massaad): https://drive.google.com/drive/folders/1K-Kun6CLhEZ56uXuwitmxsvMMdRcXrDB?usp=share_link
For media inquiries, please contact:
Renae Smith, Founder – The Atticism PRrenae@theatticism.com+447366565213
Boudy Boustany, CMO – Swiss ButterBoudy@i-
