Last Updated on: 22nd November 2023, 11:12 am
Tellyo, the leading cloud production platform, has announced the launch of broadcast-grade ad-break SCTE-35 markers within their Stream Studio solution. These innovative functions and tools are designed to help content creators monetize their content effectively, revolutionising the way advertisements are inserted and replaced.
Richard Collins, CEO of Tellyo, believes these cutting-edge monetization tools will redefine the industry’s approach to content monetization and advertisement integration.
“The content creation, distribution, and consumption landscape has undergone a dramatic transformation in recent years,” Collins emphasises. “With nearly 3.5 billion people projected to consume online video content in 2023, advertisers now have unparalleled access to consumers through new media models”.
Tellyo’s Stream Studio offers a wide range of applications from sports, esports and live events to international festivals and tournaments watched around the world. It is an incredibly scalable solution with a comprehensive feature set, including manual and asset-triggered SCTE-35 markers, customizable time durations between markers, an 8 ME vision mixer/production switcher, a 64-channel audio engine, customizable graphics templates, a slow-motion replay engine, and a remote Guests module.
These groundbreaking monetization tools further solidify Stream Studio’s position as the industry’s most powerful cloud-based solution for live video production.
Stuart G. Russell, Head of Marketing and Communications at Tellyo, said, “We’re thrilled to offer our customers powerful tools that seamlessly integrate advertising content into live productions. This latest update to Stream Studio enhances the opportunity to monetize audiences effectively, enabling more than £1m in daily revenue opportunities across a live event with a 500k global audience.”
Tellyo is a complete cloud production platform that helps media and content teams produce compelling live video that can be streamed to multiple digital and social media destinations. It also enables the creation and publication of branded video clips, highlights and compilations, and helps deliver high-quality web conferences, events and presentations in real-time.
For more information, visit www.tellyo.com and follow them on LinkedIn and Facebook.
