Swatchbox, the global sample platform for architects and designers, has announced its upcoming exhibition at the heart of Milan Design Week. The exhibition, titled ‘True Cost’, will be a powerful portrayal of the significant impact of construction waste on the environment, and is set to take place on Thursday, 11 April 2024.
Located at Via Fiori Chiari, 12 in the famous Brera Design District of Milan, the exhibition will feature two main elements. The first is an evocative material installation, built entirely out of construction waste, accompanied by an audio-visual experience that showcases the disturbing realities of the impact of construction waste on the planet.
In the second room of the exhibition, visitors will have the opportunity to experience the 2024 Milan Swatchbox Sample Gallery. Curated by Marco Castiglioni, Senior Project Architect at Il Prisma, the gallery will display a collection of modern materials. Each sample will be available to architects and designers for free through the Swatchbox Pro platform and Swatchbox Mobile App. The aim of the Sample Gallery is to showcase innovative solutions and alternatives to traditional sampling methods, empowering designers and architects to make more informed and sustainable choices in their projects.
Castiglioni commented, “This exhibit is a testament to the power of design to spark meaningful conversations and drive positive change. It’s a reminder that we must rethink our approach to the entire construction process and prioritize sustainability in every aspect of our work.”
Swatchbox has collaborated with several renowned architecture and interior design practices in Milan, including GBPA Architects, Genius Loci Architettura, Park Associati, Cino Zucchi Architetti, Il Prisma, Matteo Thun, BBA Studio, and Coima Image, to source real examples of material waste for the exhibition.
Dora Renzulli of GBPA Architects stated, “When we first heard news of the Swatchbox exhibition that would draw attention to the unnecessary waste generated by construction, we knew we wanted to collaborate. The sheer volume of materials that firms like ours work with every month is difficult to grasp until you see it in person.”
Isabella Maiocchi, Regional Manager at Swatchbox, added, “We wanted to create a space that not only captivates the eye but also challenges the status quo. The traditional approach to construction is undeniably wasteful, and it’s imperative that we, as an industry, acknowledge and address this issue.”
The Swatchbox Milan Sample Gallery and ‘True Cost’ Exhibition will be open to the public from 16 April to 20 April 2024 during Milan Design Week. Private tours of the exhibition can also be arranged upon request for press and media.
The next Swatchbox exhibition will take place in London on 23-25 May as part of Clerkenwell Design Week.
About Swatchbox
Founded by architects in the US in 2018 and established in Europe in 2021, Swatchbox is the global platform for architects and designers to sample sustainably. The company provides fast and sustainable discovery and delivery of material samples to architects and designers. To explore the Swatchbox platform and request samples, visit www.swatchbox.com/pro or download the Swatchbox Mobile App at www.swatchbox.com/app. To learn more about sustainable sampling through Swatchbox, visit go.swatchbox.com/join.
Media and partnership inquiries can be directed to Isabella Maiocchi at imaiocchi@anguleris.com and Ethan Adams at eadams@swatchbox.com.
This article is distributed by https://pressat.co.uk/
