Last Updated on: 26th September 2024, 06:39 pm
The Greenley family from Blackpool is at the forefront of impressive growth with their family-owned company, Roadshow Promotions, which continues to expand into multiple sectors.
Headed by father-daughter duo Stuart and Natasha Greenley, the business has evolved from its origins into a diversified company with representation in various industries.
Initially established as Roadshow Promotions, the company became well-known for operating the largest fleet of promotional buses in the UK. Their buses have served prestigious clients, including Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, by conducting awareness-raising tours across the UK and Europe. This success has fuelled the Greenley family’s ambition to expand.
Profits from these ventures have been reinvested to drive strategic growth, with a focus on three key areas: organic development of the core business, targeted acquisitions, and diversification into complementary sectors.
The Greenleys also merged with a local digital media company to create Roadshow Media and Roadshow Digital, focusing on website design, SEO, and digital consultancy. These divisions provide the company with a foothold in the digital marketing industry.
In the last two years, they have diversified further by launching Roadshow Security, which delivers security services to clients in the leisure, hospitality, and retail sectors, including Haven’s Cala Gran and Marton Mere holiday parks. They have also introduced Roadshow Conversions, which specialises in converting vehicles and buses into static business assets, while also supplying portable washrooms to festivals and construction sites.
The Greenley family remains committed to supporting the local economy, adhering to a “buy local” policy by working with local suppliers for marketing, branded bus livery, and accountancy services, and sponsoring grassroots football teams. Their team has grown significantly in the past year, with more joiners, electricians, drivers, security staff, and digital marketing specialists being recruited, and further expansion planned.
With ongoing research into new sectors, the Greenley family’s strategic vision and local focus continue to drive the growth of Roadshow Promotions.
