Last Updated on: 3rd April 2024, 06:54 pm
Peecho, a trailblazer in cloud-based printing solutions, has unveiled its recent acquisition by Prodigi, a frontrunner in the global print-on-demand field. This strategic alliance is set to considerably widen Peecho’s product range, enhance the localisation of fulfilment services, and provide its clientele with unparalleled access to Prodigi’s extensive international printing network and advanced manufacturing capabilities.
Established in 2009, Peecho has led the charge in bridging the gap between digital content and print, by enabling the smooth integration of print-on-demand modules into various digital platforms. Prodigi’s acquisition of Peecho marks a momentous progression in Peecho’s trajectory, promising its clients an unprecedented variety of products and services.
“We’re thrilled to join the Prodigi family and leverage their global presence and expertise to take our offerings to the next level,” expressed Eric Kickert, CEO of Peecho. “This partnership will allow our clients to benefit from a vastly expanded product catalog, improved localisation, and access to Prodigi’s vertically integrated manufacturing facilities.”
Delving into the industry’s competitive landscape, Kickert remarked, “The print on demand industry is at a pivotal stage. While there’s been consistent growth from players like Gelato, Gooten, Printful, and Prodigi, the market remains highly fragmented, with no single company dominating the space. This fragmentation presents both challenges and opportunities. On one hand, it intensifies competition and makes differentiation more critical than ever. On the other, it opens up possibilities for capturing market share, serving niche segments, and forming strategic partnerships. We believe the key to thriving in this environment lies in combining cutting-edge technology with a deep understanding of our customers’ needs. By joining forces with Prodigi, we’re not only expanding our product offerings and reach, but also gaining access to a wealth of expertise, talent, and data. This partnership allows us to directly address the challenges facing the market and seize the opportunities it presents.”
The acquisition enables Peecho’s clients to utilise Prodigi’s significant North American footprint, offering them a pathway to extend their operations beyond European markets and explore new territories with more promising consumer spending patterns, avoiding the significant investments usually required for such expansive growth.
James Old, Prodigi’s founder and CEO, conveyed his enthusiasm for the merger: “Peecho’s innovative print shop technology and strong presence in Europe perfectly complement our global footprint and manufacturing capabilities. Together, we’ll be able to provide an unrivaled print on demand experience for businesses and creators worldwide.”
Anticipating future industry trends, Kickert noted, “Looking ahead, we anticipate further industry consolidation as companies seek greater scale and efficiency. However, by joining forces with Prodigi, we intend to proactively shape this future. Our shared goal is to develop a platform that enables businesses and creators to work smarter, faster, cleaner, and greener, and this strategic merger marks a foundational step towards realising that vision.”
Through the merger into Prodigi’s ecosystem, Peecho equips companies of varying sizes with the tools to leverage a global, comprehensive print-on-demand platform that promises to revolutionise their approach to digital content monetisation and audience engagement.
