Floki, the people’s cryptocurrency, has announced its partnership with the ITTF World Team Table Tennis Championships Finals Busan 2024, in collaboration with TokenFi. The event, to be held in the city of Busan, Korea from February 16th to 25th, 2024, is the oldest and most prestigious table tennis tournament in the world, and will see the two brands showcased to a massive cumulative TV audience of 451 million and over 1,241 hours of broadcast exposure.
The partnership between Floki and TokenFi will integrate their branding seamlessly into the event, providing optimal visibility for the cryptocurrency. The Finals will not only host over 2,000 competitors from 40 nations, but also determine 16 spots for the upcoming Summer Olympics. This year’s Finals will also coincide with the centenary celebration of table tennis in Korea, adding an extra layer of historical significance.
Floki’s involvement in the championship highlights its commitment to building a strong community around the love of sports. The event presents a great opportunity for Floki to connect with fans, as demonstrated by the 5.4 million online interactions from previous events.
The global table tennis community boasts over 519 million followers, with a significant segment of 55% males and 33% between the ages of 16 and 19, and 42% between 30 and 49. The sport holds a coveted place as a top-4 sport in Asia, with viewership in over 500 million households. In China alone, table tennis has a staggering following of 241 million active fans and is the number one sport during the Olympics.
Floki’s spotlight in Asia is stronger than ever, with a loyal following of 398 million fans in the region and impressive viewership on China’s CCTV-5. This is further supported by a sizable millennial and Gen Z demographic, making it a key market for the cryptocurrency.
Floki has made a name for itself as one of the biggest cryptocurrency success stories in the world, disrupting the industry by providing solid utility and leveraging the power of memes for mainstream appeal and adoption. The cryptocurrency has also developed a PlayToEarn NFT gaming metaverse called Valhalla, an NFT and merchandise marketplace, Digital Asset Locker FlokiFi, and a crypto education platform.
TokenFi, Floki’s sister token, is an all-in-one tokenization platform that enables users to launch tokens or tokenize Real World Assets (RWA) effortlessly. The brand is committed to revolutionizing the trillion-dollar tokenization industry by offering a user-friendly interface that requires no coding expertise.
The partnership between Floki and TokenFi, distributed by pressat.co.uk, marks a significant milestone for the two brands as they continue to make strides in the world of cryptocurrency and beyond.
