New Advertising Trading Platform Opens Up Game-Changing Opportunities for Businesses and Charities
London, UK – A groundbreaking new advertising trading platform, launched by QPQ Media, is revolutionizing the way companies access advertising opportunities and benefiting charities and other good causes in the process. Following a successful trial period, the platform allows businesses to exchange unsold stock and service capacity for advertising in a wide range of consumer and B2B media, at full sale price.
The platform is expected to be particularly appealing to SMEs who have been financially constrained from advertising in the past. “We are opening up a vast array of advertising possibilities for companies previously constrained by cash flow,” says Jeremy Whitaker, managing director of QPQ Media.
The platform operates using non-crypto digital currency BBX, which is pegged to Sterling and was created by QPQ’s partner company, also named BBX, in 1993. This currency is widely used across the world to facilitate cash-free trading. All participating organizations are provided with a secure, fully operational online BBX banking account that complies with standard accounting protocol. This allows transfers to be recorded in profit and loss accounts, reflecting positively on company financial performance.
By using the QPQ platform, publishers, commercial broadcasters, and outdoor advertising companies can trade advertising space and airtime at full price. They can then use the traded-in stock and services or donate BBX to charities and environmental organizations, who can in turn use the funds to select purchases from the excess stock and services.
“The benefit to media owners is threefold,” explains Whitaker. “They convert otherwise potentially lost or heavily discounted advertising inventory into spendable value; secondly, they can significantly boost Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) ratings without cash costs; thirdly, they acquire new incremental customers.”
Media owners who have already utilized the platform during the test period include i-media, Readers Digest, Byline Times, C Screens, Elonex, Mash Media, City AM, Heathrow Hopper Buses, 360 Publishing, and Phonetic Media. The donations are benefitting organizations such as MacMillan Cancer Support, Shark Trust, Safe Steps, Helpful Hounds, Street Soccer Scotland, Food For All, and The Cat Survival Trust.
“It is completely logical for us to use the QPQ service,” says Jon Lewis, CEO of i-media. “It provides a backstop for any excess inventory, and is becoming an important factor in developing ESG. It also introduces us to new advertisers. There is no downside.”
Another publisher, Byline Times, also sees QPQ as a positive option. “We have become firm adopters,” says co-founder Stephen Colegrave. “It is not often that advertising space looks like going unsold, but when it happens, having the opportunity to trade it rather than have it disappear worthlessly is clearly valuable. It doesn’t take much consideration.”
QPQ was established in response to increasing demand for ways to mitigate waste from redundant media stock and unused services, to counter post-pandemic charitable donation declines, and to provide an affordable means for medium and smaller businesses to advertise and seek growth. With a portfolio of media organizations recycling their otherwise wasted media into good causes or profitability, QPQ is making a positive impact on businesses and charities alike.
For more information about the platform, visit https://pressat.co.uk/.
Press Contact:
Jeremy Whitaker
Managing Director, QPQ Media
jeremy.whitaker@qpq.media
0207 118 3737
Distributed by https://pressat.co.uk/
