Last Updated on: 22nd November 2023, 01:23 am
Roadshow Promotions, the prominent bus promotions company, has recently welcomed David McCallum as their new Partnership Director. With an extensive background spanning over 30 years in the industry, McCallum has collaborated with major industry players and will now leverage his expertise to drive growth and innovation within the company.
In his new capacity, based in Glasgow, McCallum will spearhead the development of Roadshow Promotions’ offerings in Scotland while fostering partnerships with organisations across the UK. His focus will involve working closely with global brands, public sector entities, and creative agencies to provide insights and guidance on utilising promotional buses effectively for various purposes, such as training programs, educational campaigns, awareness initiatives, exhibitions, and staff engagement.
McCallum’s wealth of experience will be invaluable in advising clients from diverse sectors, including marketing and media, medical technology, charities, and the third sector. Throughout his career, he has delivered successful campaigns for renowned clients like Marie Curie, Sunderland BID, and Crimestoppers. His industry knowledge will play a pivotal role in sustaining the impressive growth of Roadshow Promotions.
Recognised as an innovator, McCallum has introduced and expanded the application of Agripa branding technology to new vehicles and sectors. He has also been among the pioneers in combining large-scale digital screens with promotional buses. Drawing from his senior positions at esteemed outdoor media companies like Viacom and CBS Outdoors, McCallum brings a wealth of experience to his new role.
Expressing his enthusiasm about joining Roadshow Promotions, McCallum stated, “I am delighted to be joining Roadshow Promotions during this exciting phase for the company. The team has built a remarkable reputation for delivering innovative and impactful promotional bus tours and campaigns throughout the UK. I am eager to collaborate with them to elevate the business to new heights. Our focus will be on customer-oriented innovation, making our vehicles faster to prepare, more flexible, more impactful, and more cost-effective than ever before. We are committed to ensuring a rewarding journey for all.”
Natasha Greenley, Director of Roadshow Promotions, added, “David’s extensive experience and expertise make him a valuable addition to our team, and I am confident that he will play a pivotal role in driving our continued growth and success in the coming years.”
