Rigorous testing program to protect the FMCG Vaping Industry implemented by UK’s Fast-Growing Vape Supplier

A market leader in distributing vaping and alternative nicotine products in the UK, Phoenix 2 Retail, has launched the ‘Pre 2 Post-Market’ Compliance Testing Program to support and maintain standards across the vape FMCG market. Phoenix 2 Retail will launch this program in partnership with the UK’s leading compliance agencies.

The program, launched on March 1st, is supported by many leading category brands, FMCG Retailers, Trade Bodies and Trading Standards to ensure Phoenix 2 Retail can support improvements to help the target of a smoke-free date of 2030 across the UK.

Phoenix 2 Retail identified a need for such a vigorous testing initiative after it announced supporting a voluntary uplift by major FMCG accounts of disposable products that a Daily Mail investigation found to exceed the UK TPD filling legislation. The brand in question has supported the uplift, and a collaboration to make the required changes and bring the product back to the market will be visible over the coming weeks.

Chris Kelly, CEO of Phoenix 2 Retail, said: “The Vaping Industry is still relatively new, constantly evolving and developing. Vaping presents one of the most significant global public health opportunities, and we must continually strive to improve standards and policy.

Working in partnership with regulators, brands and retailers, developing a pre and post-market testing program will deliver the improvements the market and the industry requires. Phoenix 2 Retail has taken the initiative to assist and lead the discussion and solution on how we improve and support brands and retailers in delivering a smoke-free future.”