London-based digital product consultancy Red Badger received international recognition at the UN Climate Change Conference (COP29) in Baku, Azerbaijan, for their innovative approach to reducing data centre carbon emissions.
At a high-profile panel discussion between Greek Energy Minister Theodore Skylakakis and the Chairman of HEREMA, Red Badger’s technological advancement was highlighted as a “tangible example of how human innovation can make a huge contribution to minimize the carbon footprint and make significant cost savings, without the need for investments in costly infrastructure.”
Red Badger’s solution has the potential to reduce data centre electricity consumption by up to 50%, without requiring any additional infrastructure investment. This recognition comes at a critical time, as data centres currently consume 21% of Ireland’s total electricity. Red Badger’s solution also addresses growing concerns about the environmental impact of artificial intelligence and data centres.
Cain Ullah, a spokesperson for Red Badger, expressed their commitment to sustainable technology solutions and stated, “As data centres become the ‘new oil’ in terms of carbon footprint, our innovative approach offers a practical solution to a growing global challenge.”
The announcement comes at a time when there is increasing global focus on data centre sustainability, particularly with the rise of artificial intelligence and its higher computing demands. Red Badger’s solution represents a significant advancement in addressing these environmental challenges while maintaining technological progress.
Founded in 2010, Red Badger is known for building world-class digital products through innovative technology decisions and superior product design. Their impressive portfolio includes cutting-edge solutions for leading organizations such as BBC, Tesco, Fortnum & Mason, Sky, and Santander bank.
Media Contact:
Cain Ullah
Phone: +44 (0)7939 088694
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