Last Updated on: 28th February 2025, 03:38 am
ProDataStack has taken a significant step in its strategic expansion by forging a new partnership with sports customer data platform, Data Talks.
This collaboration will integrate Data Talks’ advanced capabilities into ProDataStack, enabling professional athletes to strengthen their personal brands by utilising first-party data effectively across websites, emails, and social media.
Building on its existing framework, ProDataStack empowers athletes to establish, manage, and sustain direct engagement with their fans throughout their careers, irrespective of club changes, events, or post-playing endeavours.
Fiona Green, founder of ProDataStack, stated: “One of our key messages is to encourage athletes to start building their first-party databases. In Data Talks, we’ve found the ideal partner to turn data insights into the kind of incredibly valuable personal brand comms that can help to secure an athlete’s long-term future.
“We’re providing an opportunity for our clients to talk directly to their fans. As ProDataStack adds marketing technology functionality to the core software, our clients can now own those relationships and take them with them as they move from club to club, event to event, through their on- and off-field activities, and into their post-playing careers.”
She further explained: “Combining the functionality the data ProDataStack produces with the functionality of Data Talks’ platform is a perfect next step for any athlete serious about extending their brand influence.”
Data Talks, which works with prominent clients such as the Swedish Golf Federation, Austrian Ice Hockey Association, Collingwood Football Club, and IFK Goteborg, will also benefit from this partnership as it continues its own expansion.
Stefan Lavén, founder & CEO of Data Talks, commented: “We believe owning and activating fan relationships is the key to long-term success in sports. By partnering with ProDataStack, we are giving professional athletes the same opportunity that clubs and organisations have had – to harness their data for strategic engagement.”
