Petbuddy Group (PBG), a leading consortium of super-premium pet food brands, has proudly announced its latest strategic acquisition: Thrive Pet Foods. This acquisition marks a significant milestone in PBG’s ambitious journey to build a global portfolio of market-leading pet food brands.
Founded in 2018 with its flagship brand Buddy Pet Foods, PBG has rapidly grown to become a major player in the pet food industry, now boasting a portfolio of eight premium brands. The acquisition of Thrive Pet Foods further strengthens PBG’s position in the market and solidifies its commitment to providing high-quality, natural pet food products.
Thrive Pet Foods, with a market presence spanning over 20 years, is cherished by European customers for its exceptional quality, consistency, transparency, and brand values. Known for its unparalleled product quality, Thrive has built a loyal customer base who trust the brand’s commitment to high standards. The integration of Thrive into the PBG family is set to accelerate the brand’s growth and reach, leveraging PBG’s extensive network of leading global retailers.
Alexander Retzlik, CEO of PBG, highlighted the acquisition as a pivotal step in building a group of forward-thinking pet food brands. “Thrive’s innovative product range and market leadership in freeze-dried products complement our vision perfectly. We are committed to making significant investments in the Thrive brand to elevate it to a global leader,” Retzlik stated.
PBG’s strong foothold in the Nordics and the UK will be leveraged to introduce Thrive products to new markets. The group’s strategic approach includes utilizing synergies in sales, distribution, and production to ensure efficient market penetration and sustained growth. As a combined group, PBG exports to over 50 countries, significantly broadening the market reach for Thrive’s products.
Paul Finger, the former owner of Thrive, will continue to work closely with PBG to drive the brand’s global expansion efforts. This partnership will combine PBG’s expertise and resources with Thrive’s established market presence and reputation.
Sustainability and innovation are at the core of PBG’s philosophy. The group is committed to conducting business in a way that reduces its environmental footprint and conserves natural resources. This commitment, combined with innovative product offerings, positions PBG as a leader in the premium pet food market.
One of PBG’s unique brands, Nutrolin, exemplifies the group’s commitment to innovation and science. As the Nordic leader in pet oil supplements, Nutrolin recently launched a new range of nutritional pastes developed after years of research. These oleogel pastes, likely the most effective dog and cat supplements globally, leverage the synergies between the highest doses of Omega-3s and other active ingredients to provide unparalleled health benefits. Nutrolin’s ongoing innovation is a testament to PBG’s mission to set new pet nutrition and care standards.
Co-founder Erik Wide Gustafsson emphasized the group’s excitement in building high-quality brands with integrity. “We are passionate about using the best manufacturing processes and ingredients to ensure the best life for all pets. Our mission is to create pet food brands that pet parents can trust and pets will love,” Gustafsson remarked.
For more information about Petbuddy Group and its portfolio of brands, please visit Petbuddy Group. To learn more about Thrive Pet Foods, please visit Thrive’s website.
This news story was distributed by https://pressat.co.uk/.
