Last Updated on: 21st November 2023, 10:27 pm
On Tuesday 19 September, 2023, Wildmender – a PC and console game developed by Muse Games and published by Kwalee – announced a strategic collaboration with the Rainforest Alliance. The partnership seeks to empower the world’s 1.8 billion gamers to learn about their impact on the environment and show them what they can do to help save it.
Wildmender’s game story sees players take control of a character tasked with restoring life to a dying world. Players are tasked with restoring the altars of five Gods, and in the process remove corruption from their part of the world. The Gods themselves embody elements and natural processes (water, storms, time, etc.) and introduce themes of natural cycles, environmental damage, restoration, and harmony with nature.
This collaboration seeks to leverage the power of gaming for a greater cause, raising awareness of social and environmental issues amongst gamers around the world as well as empowering players to make a real-world impact themselves. The Rainforest Alliance will benefit from the relationship with Wildmender, its developer Muse Games and publisher Kwalee via fundraising and increased exposure to a young gaming audience.
Marco Maggiorotto, Global Brand Marketing Director at the Rainforest Alliance, said: “Gaming has the power to transcend virtual boundaries and shed light on critical issues, especially among younger generations. The Wildmender x Rainforest Alliance collaboration seamlessly blends the thrill of gameplay with an urgent environmental message. In Wildmender, millions of gamers are called to embrace and critically reflect on their role in preserving and restoring nature, within both the game’s universe and our reality. Through this creative partnership, the Rainforest Alliance hopes to motivate and empower people to uphold our joint responsibility of restoring the balance between people and nature.”
Howard Tsao, Team Lead at Muse Games, said: “We created Wildmender as a really fun game, of course – but also one with an important message in its heart. To succeed in the game, you need to restore life to a dying world. That’s exactly what the Rainforest Alliance is trying to achieve – and we’re so happy to be able to support its efforts through this partnership”.
Harry Lang, VP of Marketing at Kwalee, said: “It’s very rare for a partnership opportunity between a brand and a non-profit to fit as perfectly as Wildmender X Rainforest Alliance. The Rainforest Alliance empowers people to nurture the environment for the benefit of our home planet and our future – and that’s exactly what players will do in our game. As Wildmender’s publisher, Kwalee is delighted to be part of this collaboration for the good of our planet”.
Wildmender is set to release on PC (Steam), PlayStation 5 and Xbox Series X|S on September 28th, 2023. On this date, the partnership will see the launch of a unique Downloadable Content (DLC – a Rainforest Alliance Frog Hat – available on Steam). The collaboration will also be promoted on Wildmender.com and the game’s Discord community, as well as via social media channels including Twitter, Instagram, Facebook and associated TikTok videos.
On Tuesday 19 September, 2023, Wildmender – a PC and console game developed by Muse Games and published by Kwalee – announced a strategic collaboration with the Rainforest Alliance. Aimed at the world’s 1.8 billion gamers, the partnership seeks to raise awareness of social and environmental issues and empower players to make a real-world impact.
The collaboration, which will be launched on 28th September with the game’s global release, will benefit from the relationship with Wildmender, its developer Muse Games and publisher Kwalee via fundraising and increased exposure to a young gaming audience. Through a unique Downloadable Content (DLC – a Rainforest Alliance Frog Hat – available on Steam) and the promotion of the partnership on Wildmender.com and the game’s Discord community, as well as via social media channels including Twitter, Instagram, Facebook and associated TikTok videos, the Rainforest Alliance aims to motivate and empower players to embrace their role in preserving and restoring nature.
Marco Maggiorotto, Global Brand Marketing Director at the Rainforest Alliance, said: “Gaming has the power to transcend virtual boundaries and shed light on critical issues, especially among younger generations. The Wildmender x Rainforest Alliance collaboration seamlessly blends the thrill of gameplay with an urgent environmental message. In Wildmender, millions of gamers are called to embrace and critically reflect on their role in preserving and restoring nature, within both the game’s universe and our reality. Through this creative partnership, the Rainforest Alliance hopes to motivate and empower people to uphold our joint responsibility of restoring the balance between
