Last Updated on: 22nd November 2023, 02:41 am
One Day Agency supports YouFibre’s rebrand to You in a nationwide outdoor campaign with nearly 2,000 placements to boost awareness in new service areas.
Founded by Jeremy Chelot in 2019, YouFibre, now rebranded as You, is dedicated to delivering ultrafast and ultra-affordable broadband internet through full fiber to UK homes. Earlier this year, they secured £230 million in funding, in collaboration with their sister company, Netomnia, to further accelerate their growth trajectory. You is expanding its fiber service to numerous new areas across the UK.
They partnered with One Day Agency to enhance awareness and drive sign-ups through a hyperlocal advertising media plan, which includes thousands of placements across various formats and environments. One Day is one of the fastest-growing marketing and advertising agencies in the UK, with clients such as Verifone, the Polish Tourism Board, BigCommerce, Raventos Codorniu, Unidays, and more.
Laurence Beauchamp-Ward from One Day’s growth team stated, “This has been a great campaign to work on, as we have been able to demonstrate our point of difference as an agency. You detailed understanding of ready-to-service areas, big data and audiences, meant we could plan very strategically with minimal wastage. We overlaid 1st and 3rd party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team!.”
The Manchester advertising agency is experiencing significant growth in 2023, doubling its staff at its Manchester headquarters and expanding its presence in international markets, including the USA and Europe.
