Last Updated on: 21st November 2023, 11:43 pm
After a successful decade-long partnership with McCain Foodservice Solutions, Omne has been selected to launch the Strong Roots brand into the foodservice and hospitality sector.
Strong Roots, one of the rapidly growing food brands, has garnered a loyal customer base across Europe and the US. The brand focuses on providing high-quality, nutritious plant-based frozen food products, aiming to inspire people to incorporate more vegetables into their diets and promote positive change through sustainable practices.
In the foodservice industry, Strong Roots aims to bring innovation to menus with its “veg-first” approach. To ensure the brand offers exciting and relevant menu ideas, Omne has partnered with menu and hospitality experts, Egg Soldiers.
Omne has previously collaborated with Egg Soldiers on various culinary projects for clients, and their team will now assist in creating on-trend and profitable menu solutions using the Strong Roots product range. This collaboration will enable operators to quickly incorporate Strong Roots products into their menus.
Mark Hodge, VP Marketing at McCain, commented, “Given McCain’s recent investment in Strong Roots, it made perfect sense to entrust Omne with the task of launching this exciting new brand into the foodservice and hospitality market. Omne has a proven track record of success, deep market knowledge, and a desire to be creative and innovative.”
Michael Gividen, CEO of Omne, expressed the agency’s enthusiasm for the partnership, stating, “We are thrilled to collaborate with Strong Roots and establish their brand presence in the foodservice and hospitality sectors. This opportunity allows us to work with clients from the ground up, shaping the brand’s focus and delivering value-added menu solutions for operators.”
Through this partnership, Strong Roots aims to make a significant impact in the foodservice and hospitality industry by offering unique plant-based options that align with the growing demand for nutritious and sustainable food choices.
