Last Updated on: 22nd November 2023, 09:59 am
Liftshare, a 25-year-old social enterprise platform, has reported a record-breaking number of new members this summer, with over 23,000 joining the lift-sharing platform across July and August – four times the amount of the same period last year.
The boost is largely attributed to the company’s recent collaboration with Esso, which has awarded new and existing Liftshare members with bonus Nectar points and an advertising campaign.
Commenting on the initiative, Liftshare Community Manager Amy Young said: “This isn’t a one-off campaign, we’ll be working closely with Esso on more projects to raise Liftshare’s profile and bring extra benefits to members.”
Young continued: “We identified through the Commuter Census that incentives play a key factor in encouraging people to choose a more sustainable mode of transport. People are keen to do their bit for the environment but only if it’s also affordable, and lift-sharing covers both bases.”
In addition to the point bonus, Liftshare is also running a member competition as part of National Liftshare Week (18-24th September) where five lucky members can win £100 Love2shop vouchers just by adding or updating their Liftshare journey between the 11th and 30th September.
The initiative is part of Esso’s Thoughtful Driving Initiative, which provides help on how to fill up with less impact, drive more economically and make one less car journey.
Last year, Liftshare saw three times the usual number of sharers during Liftshare Week, leading to savings of £393,343, over 1.3 million miles and almost 300 tonnes of CO2.
It is hoped that this year’s National Liftshare Week will be as successful.
