Last Updated on: 22nd May 2024, 09:27 am
Nottingham-based Welch the Florist has been recognised for its exceptional service by being named a finalist in the prestigious Service Excellence category of the Midlands Family Business Awards.
This honour is no surprise to the loyal patrons of Welch the Florist, who have experienced the unwavering commitment to quality, creativity, and customer satisfaction that has characterised the business since 1920. Proudly upholding the legacy of five generations with a rich heritage spanning over a century, Welch the Florist has become a cornerstone of the local community, synonymous with floral elegance and outstanding service.
Gareth Shaw, Managing Director of Welch the Florist, stated: “This is the first time we’ve entered awards to showcase our business so being shortlisted was a complete surprise for us. Customer service is at the heart of our business and from the very beginning when Tony Shaw, my dad, started selling flowers from the Welch grocery store, we knew our level of service and passion for flowers would be the one thing that made us stand out.”
The selection as a finalist in the Service Excellence category of the Midlands Family Business Awards underscores Welch the Florist’s unwavering dedication to exceeding customer expectations and maintaining the highest standards of excellence. Through meticulous attention to detail, personalised consultations, and a genuine passion for floral artistry, Welch the Florist has built lasting relationships with generations of customers, enhancing countless special occasions with their exquisite floral designs.
Charlotte Perkins, Group Managing Director of The Wilson Organisation, remarked: “The standard of entries has been exceptionally high this year and we are so pleased that so many family businesses have taken the time to showcase their achievements. We received such strong entries in Best Small Family Business and Service Excellence categories that we’ve taken the decision to shortlist extra finalists in those categories, for the first time ever.”
Gareth added: “The Welch business pivoted and became just florists when Tony took over and now we’re one of the leading florists in Nottingham.
“We were due to celebrate our 100th anniversary when Covid hit but delayed celebrations until the timing was right. Now we have a double celebration and the whole family is super excited!”
With excitement and anticipation, this family business eagerly awaits the final announcement at Athena in Leicester on 3 October, knowing that their passion for floristry and commitment to customer service continues to inspire and delight all their customers.
For more information about Welch the Florist and their journey through five generations of floral artistry, please visit www.welchtheflorist.co.uk
