Last Updated on: 2nd February 2025, 02:35 pm
The Now Go Create podcast launches today, designed to help professionals build creative confidence and develop the skills needed to succeed in an AI-driven workplace. Hosted by creativity specialist Claire Bridges, this weekly podcast aims to dispel myths surrounding creativity and provide actionable techniques to enhance creative thinking—one of the top five most in-demand skills for future careers, according to the World Economic Forum.
“People often assume creativity cannot be learned, but research proves otherwise,” said Claire Bridges, a former Global PR Agency Creative Director and author of In Your Creative Element. “The Now Go Create podcast provides listeners with practical tools to overcome creative barriers and build confidence in their innovative abilities, which are now must-have, not nice-to-have skills for a future-ready workforce.”
As businesses increasingly call for employees to return to offices for at least four days a week, many argue that face-to-face collaboration is key to fostering creativity and innovation. While AI can streamline certain processes, human imagination, critical thinking, and emotional intelligence remain indispensable. Recognising this, the UK government continues to emphasise the importance of cultivating creativity alongside AI adoption.
This new podcast will feature thought-provoking discussions with industry leaders, marketers, and creative directors, exploring the neuroscience and psychology behind creative thinking. Bridges will also offer insights drawn from her three decades in the creative sector, sharing practical case studies and resources to help professionals embed creativity into their daily work.
Upcoming episodes will explore:
- How to build a workplace culture that nurtures creativity
- Using biomimicry as a tool for innovation
- The evolving relationship between AI and human creativity
- Neuroscientific techniques for boosting creativity
- Overcoming self-doubt and silencing the inner critic
“The UK creative industries contribute significantly to the economy, generating £10 million every hour,” Claire added. “Former Prime Minister Rishi Sunak emphasised the importance of growing this sector, aiming for an extra £50 billion and one million jobs by 2030. Now Go Create aligns with this vision, empowering individuals and organisations to leverage creativity for economic growth and individual success.”
Bridges brings impressive credentials to the podcast, including an MSc in Creativity, Innovation and Leadership from Bayes Business School. She has trained over 40,000 professionals and worked with major brands such as ASOS, Netflix, and Marks & Spencer. Her hands-on approach equips professionals with the creative skills necessary to excel in an increasingly AI-driven landscape.
The Now Go Create podcast is now available on all major podcast platforms, including Apple and Spotify, offering immediate access to creative development tools.
