Last Updated on: 6th March 2025, 04:10 pm
A newly released book, Selling in the Middle East, authored by a multi-million-dollar seller, provides an essential guide for professionals eager to harness the immense sales opportunities within this flourishing region. With the Middle Eastern market evolving rapidly, the book delivers strategic insights and effective techniques to help salespeople succeed in this unique and competitive landscape.
Offering a deep understanding of cultural subtleties, business customs, and sales methodologies, the book equips readers with the necessary tools to establish trust, cultivate strong business relationships, and tailor their sales strategies to the expectations of Middle Eastern clients and industries.
The author, Shabir Ahmad, brings over a decade of sales expertise in the Middle East, primarily working with leading global technology firms. Drawing from his vast experience, he explores the fundamental aspects of Middle Eastern business culture, including the significance of hierarchy, flexibility, and the pivotal role of personal connections in securing deals. Ahmad provides practical guidance on adjusting sales strategies to fit local market conditions, covering essential skills such as effective communication, negotiation techniques, and sustainable relationship management.
Additionally, Selling in the Middle East is accompanied by a dedicated website (salesexpertguide.com), offering a wealth of supplementary resources. These include updates on key industry developments, a comprehensive list of mega projects, procurement regulations, localisation laws, and a valuable selection of tender sites and portals tailored to each country in the region—vital information for sales professionals aiming to thrive in the Middle Eastern market.
As the first book to focus exclusively on selling in the Middle East, it addresses a crucial knowledge gap by providing an in-depth exploration of the region’s distinctive business dynamics. Whether a seasoned sales expert or a newcomer to the market, this book is an indispensable guide for those looking to elevate their sales performance and seize the extraordinary business opportunities in the Middle East.
Selling in the Middle East is now available on Amazon. Order a copy here: https://amzn.eu/d/3kYV9nw
