Nails.INC Launches Revolutionary 4-in-1 Nail Polish Range, “It’s Topless,” With Campaign Focusing on the Pressure Faced by Women in Today’s Society
London, UK – Wednesday 19 February, 2025 – Nails.INC, a leading British beauty brand, has launched a game-changing new range of nail polish called “It’s Topless.” The campaign for this innovative product aims to shed light on the immense pressure that women feel to excel in all aspects of life.
The new It’s Topless range eliminates the need for multiple products to prep, prime, and seal, with its unique 4-in-1 formula that combines the benefits of a nail treatment, base coat, color, and top coat. This results in a gel-like, long-lasting, high-shine finish with just one simple step. It’s not just another nail product – it’s the ultimate beauty hack for #NailingLife.
Created by 1000heads, the campaign delves into the demands and expectations that women face in their daily lives, and how It’s Topless offers a simple solution to alleviate some of that pressure.
“In a world where perfection seems to have become the new normal, women are looking for beauty solutions that relieve, rather than add to the pressure they feel,” says Thea Green, Founder of Nails.INC. “At Nails.INC, we push boundaries in beauty product creation, and It’s Topless was born out of a desire to create a truly time-saving, fuss-free solution for beauty lovers who are always on the move.”
The #NailingLife campaign, which is customer-centric and deviates from the traditional beauty advertising norms, showcases the real-life moments where It’s Topless makes a difference – from the boardroom to the breakfast table, the school run to date night.
Research into Nails.INC customers revealed that they are seeking efficient and effective beauty solutions without compromising on quality. “We understand that life can be chaotic, and our customers are looking for a moment of respite from the constant juggle of demands,” says Hannah Belsham, Nails.INC Marketing lead. “With It’s Topless, we’re taking away a layer of complication, making it just a little bit easier to add some polish to life’s niggles and sideways swipes.”
Managing Director of 1000heads, Frank Grindrod, adds, “#NailingLife is about showing how Nails.INC can relate to the bold, the busy, and the fearless. The campaign candidly portrays real-life moments where It’s Topless makes an impact, and we’re incredibly proud to bring this innovative product to market with this campaign.”
The campaign will be delivered through various channels, including social media platforms like TikTok and Instagram, OOH advertising, collaborations with beauty influencers, and retail partnerships with major stores such as Walmart, Target, Amazon, and Superdrug.
For more information on the #NailingLife campaign and the revolutionary It’s Topless range, please visit https://1000heads.com/ and https://www.nailsinc.com/.
Media Contact:
Ruby Charlesworth
ruby.charlesworth@1000heads.com
About 1000heads:
1000heads is a global agency that specializes in helping the world’s best companies build their brands in the age of social media. With a team of over 200 experts in data and analytics, strategy, technology, and creative, 1000heads offers a fully integrated, end-to-end Social Transformation™ service to its clients. Some of its notable clients include Google, SAP, Wella, Amazon, Diageo, and Kerrygold. For more information, please visit https://1000heads.com/.
About Nails.INC:
Founded by Thea Green MBE in 1999, Nails.INC has quickly become one of the most innovative independent beauty businesses in the market. The award-winning British brand offers a wide range of high-quality nail products and services, including the revolutionary It’s Topless range. For more information, please visit https://www.nailsinc.com/.
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