Along with the travel money service, Morrisons has also introduced advertisements on their trolleys. The ads will be placed on the handles of the trolleys and will feature brands such as Coca-Cola, Walkers, and John West.
This move is expected to generate additional revenue for the supermarket chain, while also providing brands with a new advertising opportunity.
The introduction of these two changes by Morrisons has sparked discussions on the topic of dark tourism. Dark tourism is the phenomenon of visiting places associated with tragedies, disasters, or death.
While some argue that it is a form of education and remembrance, others question the ethics of profiting from such events. Some popular dark tourism destinations include the Auschwitz concentration camp in Poland and the Ground Zero memorial in New York City.
As Morrisons continues to expand its services and offerings, it remains to be seen how these changes will impact the shopping experience for customers. Share your thoughts on these developments in the comments section below.
