Last Updated on: 9th February 2024, 04:07 pm
Medicana Health Group in Türkiye is spearheading a technology-driven, patient-oriented approach, anchored in an unwavering commitment to fully grasp and meet patient needs. The group’s strategic investment in smart technologies ensures a customised, well-orchestrated care experience for each patient.
As technology and digitalisation redefine sectors, Medicana Health Group, a leader in multidisciplinary healthcare, has incorporated telemedicine, wearable tech, artificial intelligence, and genomics to advance its patient care model.
The influx of data generated is seamlessly integrated into Medicana’s daily operations, aiming to elevate patient experiences, service delivery, and health awareness among the populace.
Medicana ensures a personalised, attentive patient experience through active listening and customised care throughout the patient journey, from the initial consultation to aftercare.
Incorporating Technology and Digitalisation for Patient-Centric Care
Anticipated to grow at a CAGR of 15.8% from 2024 and to reach USD 1,834.3 billion by 2030, as estimated by Grand View Research, the healthcare IT market’s expansion is being harnessed by Medicana Health Group through significant IT investments and digitalisation. The Group provides online consultations, immediate appointment settings, and quick access to medical records and results, thereby reducing the usual wait times associated with healthcare. Digital initiatives also include streamlined online payments, quick online prescription services, and direct access to lab and imaging results.
Furthermore, Medicana Health Group has introduced innovative services like online medical second opinions for surgeries and comprehensive online rehabilitation and physical therapy programs, powered by AI. The Group’s digital services also cover a wide range of online home care services, from newborn to elderly care, ensuring ongoing, accessible healthcare support for individuals at every stage of life.
Commitment to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” stated Reha Özkaya, a Board Member at Medicana Health Group.
Prioritising Value-Based Care for Superior Patient Outcomes
Medicana’s patient-centred care philosophy extends beyond medical treatments to include a holistic view of patient needs, factoring in both physical and emotional well-being. This involves engaging patients in care decisions, offering personalised care plans, and ensuring a smooth, transparent, and empowering healthcare experience.
With a focus on the ageing population and home care services, Medicana provides a comprehensive range of elderly patient services, including home-based post-surgery care, telemedicine follow-ups, and remote monitoring, ensuring convenience and continuous, efficient health management for the elderly.
Medicana Health Group operates 16 hospitals in 7 major cities across Türkiye, serving over 5.5 million patients annually, both domestically and internationally.
