Last Updated on: 17th November 2024, 03:21 am
MarketOne International, a leading global B2B marketing agency, has announced the appointment of Mike Turcotte as Vice President, Chief Revenue Officer for the Americas. This strategic move represents a significant step in strengthening the agency’s senior leadership team.
Turcotte brings extensive experience from his seven-year tenure at Salesforce, where he served as VP, Financial Services. In this role, he led the Insurance and Asset Management division across the Eastern and Northeastern United States. Turcotte’s leadership was instrumental in delivering customer success through Salesforce’s Customer360 and related platforms, achieving impressive growth across major enterprise accounts.
The appointment coincides with a transformative period in B2B marketing, as the industry adapts to rapid advancements in artificial intelligence and the rise of sophisticated intent and data platforms. MarketOne is at the forefront of this shift, collaborating with trailblazing firms like 6Sense, Qualified, and Tealium to offer innovative, full-funnel demand generation solutions. These partnerships equip enterprise clients with data-driven marketing strategies, enabling them to optimise messaging, timing, and channel execution to meet customer demands more effectively.
“The B2B marketing landscape has reached an inflection point, and MarketOne’s evolution in recent years positions us perfectly to help enterprises navigate this change,” said Turcotte. “The convergence of AI-driven insights and intent data has created unprecedented opportunities for precise, personalised customer engagement at scale. I’m energised by the prospect of bringing these capabilities to enterprise organisations seeking to transform their revenue operations.”
Fred Ewald, CEO of MarketOne International, remarked: “Mike’s return to MarketOne brings a powerful combination of institutional knowledge and enterprise expertise gained at Salesforce – as an SFDC partner for the past five years, we’re excited to further strengthen this relationship as we help enterprises move beyond traditional email marketing to orchestrate true omnichannel experiences. His deep understanding of both the marketing technology landscape and enterprise customer needs will be instrumental in helping our clients achieve their revenue acceleration goals.”
Turcotte previously worked with MarketOne as part of its business development team from 2010 to 2016, contributing to the agency’s early successes and its establishment as a leader in the market.
