German football star Toni Kroos has been announced as the new menswear testimonial for Marc O’Polo, a popular casual lifestyle brand. The partnership aims to boost the relevance of menswear for the brand, attract new customers, increase brand desirability, and drive growth in the menswear category. The collaboration will kick off with the Fall/Winter 2024 campaign, which will be launched at all touch-points and in all Marc O’Polo countries by the end of August 2024.
Known as one of the best football players in the world, Kroos has achieved great success with Real Madrid and the German national team. His exceptional athletic abilities, dedication to perfection, and outstanding performance on the field have earned him recognition and relevance at both national and international levels. In addition, Kroos is also known for his strong personality and social responsibility through his foundation and academy, as well as being a devoted family man. With over 45 million followers on Instagram, his massive media reach makes him the perfect fit for a collaboration with Marc O’Polo.
Marc O’Polo, founded in Stockholm in 1967, represents a modern and innovative lifestyle with a relaxed Scandinavian spirit. The brand focuses on premium quality, sustainable design, and responsible actions. Their wide range of products includes Marc O’Polo Modern Casual, Marc O’Polo DENIM, Marc O’Polo SHOES, Marc O’Polo ACCESSORIES, as well as licenses for BODYWEAR, BEACHWEAR, EYEWEAR, HOME, and JUNIOR. The brand also partners with international lifestyle brands to offer special capsule collections that reflect the current trends.
Headquartered in Stephanskirchen, Germany, Marc O’Polo products are available in 41 countries through their own online shops. With over 2,300 retail and franchise partners, as well as their own stores, the brand is represented in 60 countries worldwide.
For further information, please contact:
Albert Fetsch
Group Manager Corporate Communications & Public Affairs
MARC O’POLO SE
HOFGARTENSTRASSE 1 83071 STEPHANSKIRCHEN
T +49 8036 90-1676
M +49 172 8126 416
AlbertFetsch@marc-o-polo.com
WWW.MARC-O-POLO.COM
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