Floki, the popular cryptocurrency and utility token, is set to launch a groundbreaking new campaign in Vietnam, a country with a population of 100 million. This launch comes as part of Floki’s global marketing strategy, with previous successful campaigns in cities such as London, Barcelona, Dubai, Sydney, and New York.
The campaign, which will run for five weeks starting on June 17, aims to engage with Vietnam’s high rate of cryptocurrency adoption. According to recent data, Vietnam ranks second globally in terms of crypto ownership, with an estimated 21.2% of its population involved in the market. In 2023, Vietnamese crypto users achieved $1.18 billion USD in trading profits, placing the country third globally.
Several factors drive this widespread adoption, including the tax-free nature of crypto earnings and a general lack of confidence in the national currency, the Dong. Many Vietnamese see cryptocurrencies as a modern alternative to traditional assets like gold and US dollars.
Moreover, Vietnam has a large unbanked population, with nearly 70% lacking access to formal financial services. This has made cryptocurrencies particularly appealing, as many people use their crypto assets for basic banking services, overcoming the barriers of conventional banking.
The country also has a high adoption rate for Play-to-earn gaming, or GameFi, with a recent survey revealing that 75% of GameFi crypto investors began investing in digital currencies after engaging with these platforms. This trend is beneficial to Floki’s Valhalla project and will likely aid the broader adoption of Floki and TokenFi.
The latest campaign will take place in Ho Chi Minh City, Vietnam’s financial hub. With nearly 200 locations, the ads are expected to reach daily foot traffic of up to 300,000 people. This is a significant number, especially given that Ho Chi Minh City, although home to less than 10 million people, contributes nearly a quarter of Vietnam’s GDP. The city’s average GDP per capita is more than 2.5 times the national average.
“We have never failed to stand out, create hype, and infuriate other communities with quality placement and messaging,” a Floki spokesperson noted. This statement is backed by Floki’s successful track record and strong brand recognition, with over 460,000 holders and strategic marketing partnerships that have reached billions of people worldwide.
Floki aims to become the world’s most known and most used cryptocurrency through a focus on utility, philanthropy, community, and marketing. With its upcoming campaign in Vietnam, Floki continues to pave the way for the future of cryptocurrency and its global adoption.
For more information about Floki, please visit their website at https://floki.com or follow them on Twitter at https://twitter.com/RealFlokiInu.
(This news story was distributed by Pressat UK.)
