FOR IMMEDIATE RELEASE
lavera Forest Project Receives International Recognition for its Efforts in Preserving Nature
Thursday 11 July, 2024 – The lavera Forest Project and its associated Europe-wide commitment have been internationally recognized for the first time. lavera has been awarded the LifeTerra Award 2024 in the category “Most impactful organization” for its planting projects with young people in France and Italy, as well as its continuous efforts to increase the number of trees across Europe.
In 2021, company founder Thomas Haase initiated the lavera Forest Project, driven by the company’s commitment to preserving nature. “Nature is the source for all our actions and our habitat as well as the basis for our cosmetics,” says Haase. This guiding principle is firmly anchored in lavera’s sustainability strategy and shapes all operational processes.
The lavera Forest Project is financed through the sale of selected lavera products, with 10 cents per product being automatically added to the project’s budget. This allows lavera to realize climate protection projects across Europe, including reforestation, nature conservation, environmental education, and research.
Under the motto “Planting Together for the Future,” lavera has already planted over 45,000 trees across Europe. The company has reforested in a climate-friendly manner in the Hanover region, Thuringia, as well as in France and Italy. lavera collaborates with experts like Sven Kallen from LifeTerra, who share the company’s passion for promoting sustainability and biodiversity.
“We are very delighted about the intensive cooperation with LifeTerra and would like to thank Sven Kallen and his team. Of course, we are also very proud of the LifeTerra Award and our first recognition,” says Sabine Kästner, Sustainability Officer at lavera. The company has planted trees in France and Italy and has plans to continue expanding its efforts in the future.
In France, lavera planted trees in 2023 and this year in the park of Château de Chambord together with scouts and students. These trees can survive on the barren sandy soil with little water and withstand summer temperatures of up to 40 degrees Celsius. In 2024, lavera donated around 700 trees and special shrub species for planting actions in the heart of Lombardy, Italy’s industrial center, in April and May to strengthen the unique nature of the region and promote its ecological balance. The plantings took place in two significant areas: the historic park of Villa Annoni near Milan and the Cavalleri vineyard in Franciacorta.
“We are helping to actively combat the challenges of climate change such as water scarcity and soil dryness,” says Kästner. “Our lavera Forest Project not only contributes to the important goal of converting forests in a more climate-friendly way but also empowers associations and individuals to transform natural areas in a climate-friendly way through our cooperation with foundations like LifeTerra.”
Founded by Sven Kallen, the LifeTerra Foundation’s main goal is to restore degraded land and strengthen our connection to the earth by organizing and promoting large-scale tree planting campaigns for all citizens. In addition, the foundation aims to empower future generations with knowledge, practical experience, and tools for immediate action to mitigate climate change.
Since 1987, lavera Naturkosmetik has been committed to the beauty and health of the skin through high-quality, natural, and sustainable 100% certified natural cosmetic products. With a deep commitment to environmental protection, lavera strives to preserve nature for future generations.
For more information about lavera’s sustainable commitment, please visit their website at www.lavera.de.
Contact:
Sabine.Kaestner@lavera.de
Sustainability Management & Company PR Laverana
+49 511 6751 154
Mobile: +49 1520 919 2569
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