Last Updated on: 8th April 2024, 07:21 pm
SML RFID, recognised globally for its pioneering RFID solutions, is thrilled to announce its selection by the Landmark Group, the esteemed Middle Eastern retail powerhouse, as the strategic partner for implementing cutting-edge item-level RFID solutions throughout its vast network of more than 600 stores and 10 distribution hubs across the MENA territory.
Based in Dubai, the Landmark Group is renowned for its extensive retail presence, with over 2,200 outlets in 21 countries, offering a diverse array of quality products ranging from apparel and footwear to lifestyle, beauty products, and home decor.
This partnership entails SML providing RFID tags, with several sites already benefitting from SML’s top-tier item-level RFID solutions. The comprehensive rollout will encompass all of Landmark’s locations within the GCC countries (Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman), as well as Egypt and Jordan, following the successful model implemented in these regions.
Dr. Prakash Rao, who oversees Supply Chain Projects and Home Operations at Landmark Retail, stated: “As one of the largest omnichannel retailers in the Middle East region, we at Landmark Retail constantly endeavour to deliver seamless and best-in-class shopping experiences to our customers. Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast-evolving customers of the region.
“RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain. With their immense RFID expertise, we believe SML would be an ideal solutions provider to fulfill our item-level RFID requirement. We are pleased to have SML on board.”
With SML’s item-level RFID solutions, retailers gain the advantage of real-time inventory tracking with unparalleled accuracy (>95%), enabling them to offer reliable stock information and tailored recommendations, thus elevating the customer service experience.
Dean Frew, President of RFID Solutions at SML Group, said: “It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item-level RFID solutions will deliver tangible value for their business and customers alike.
“With the combination of deployments in Landmark’s stores and distribution centers with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry.”
As a leading provider of item-level RFID solutions, SML is the trusted partner for many of the world’s foremost retail brands, managing more than 7,500 stores and distribution centres in over 60 countries, and processing over 500 million items weekly through its Clarity® cloud-based item-level RFID software suite.
