Labour is making a strategic move to appeal to prominent business leaders in an effort to gain their endorsement ahead of the upcoming general election on July 4. A draft letter, obtained by news sources, is being circulated by Labour officials to a large number of corporate chiefs and investors.
This action highlights Labour’s shift under the leadership of Sir Keir Starmer to position itself as the preferred party for businesses. In previous elections, the Conservative party has received public support from FTSE-100 company chairs and chief executives for their economic policies. However, recent events and the government’s track record have caused some traditional Conservative business supporters to reconsider their public endorsement.
In the draft letter, Labour is asking business leaders to join them in a message stating, “We, as leaders and investors in British business, believe that it is time for a change.” The letter goes on to highlight the current state of the economy and the potential for growth in the United Kingdom. It also emphasizes the need for political stability and a consistent economic strategy to promote economic growth and investment.
Labour is seeking signature commitments from business leaders before the weekend, with the hope of gaining their endorsement before the election. The letter states that by working in partnership with the private sector, Labour aims to drive innovation, investment, and address the skills gap in the country.
In response, the Conservative party has also reached out to business leaders since the election was called by Chancellor Rishi Sunak on Wednesday. They have asked for support in various forms, including media appearances, quotes in support of their manifesto, and hosting events for cabinet ministers. It is yet to be determined if the Tories will seek public endorsement from businesses, as they have done in previous elections.
The upcoming general election presents an opportunity for Labour to prove their commitment to working with businesses and promoting economic growth. This appeal to prominent business leaders is a significant move for the party and may sway some traditional Conservative supporters to consider a change in their political alliances.