Koios Acquires Yard, a Leading British MarTech and Data Analytics Company
Zagreb and London, July 5, 2024 – Koios, a renowned pan-European data integration, technology development, and implementation consultancy, has announced the acquisition of Yard, an award-winning British martech and data analytics company. The deal was finalized for approximately five million euros in cash.
This strategic move marks Koios’ continued expansion into the dynamic UK market, where it already has an established office in London. Headquartered in Cardiff, Yard specializes in data analytics, customer insight, and profiling, offering automated multi-channel content solutions for corporate clients and financial institutions.
What sets Yard apart from its competitors is its unique ability to maximize the value of clients’ existing technology while also providing recommendations, training, and solutions across the entire martech and analytics value chain. This approach has proven to be highly effective in maximizing marketing return on investment.
Paul Newbury, Co-Founder and Chief Data Officer at Yard, expressed his excitement about the integration, stating that it would further enhance their analytical capabilities and enable them to provide top-notch solutions for their clients. He also extended his gratitude to their clients and partners for their continued support and promised exciting times ahead.
With offices in Zagreb and London, Koios is a leading provider of application development, data integration, business analysis, project management, and implementation services for leading software vendors, including Atlassian solutions. The company primarily caters to the financial sector, where speed and accuracy of information are crucial for decision-making.
The acquisition of Yard will bring together the strengths and expertise of both companies, resulting in enhanced business growth and expanded market opportunities. It will also broaden the range of services available to new and existing clients. Stjepan Pavlek Posavec, Co-Founder and CEO of Koios, expressed his enthusiasm about the acquisition, stating that it would allow Koios to expand its client base across corporate and financial services segments in the UK and Europe.
With Yard on board, Koios is well-positioned to provide a comprehensive and improved service proposition to its clients. The acquisition also marks Koios’ expansion into new markets and segments, including telecoms, international banking, and energy sectors, while also bringing Yard’s award-winning expertise to its financial services clients.
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