Cooke Announces Creation of New Business Unit, Cooke Digital, Headed by Jordan Thistlewood
Leicester, UK – In a move that has been highly anticipated by the film industry, Cooke has officially announced the launch of its new business unit, Cooke Digital, to be headed by newly-recruited Managing Director, Jordan Thistlewood. The news was made public on Thursday, March 7, 2024.
Cooke’s /i Technology has long been recognized as the leading lens metadata platform in the film industry, solidifying a powerful position in the market and licensing to key partners in the world of cinematography.
Over the past year, Cooke has continued to build on this strong foundation by introducing Near Real-Time post-production capability in partnership with EZtrack. The company has also been exploring various opportunities to expand its role in the increasingly convergent creative markets, including live action capture, animation, and gaming.
With the established success of /i, Cooke is now set to develop a range of tools that will bring the power and beauty of high-end lenses to digital workflows. This will include virtual scouting and pre-production planning, on-set creative workflows with or without LED walls, virtual cinematography for animation and games, and accelerated workflows for VFX and post-production.
Cooke has long been known for its innovative cine lenses, and the recent launch of the SP3 mirrorless prime lens series has demonstrated the company’s commitment to enabling creatives in the wider industry to enhance the visual narrative of their stories. This will be a key focus of Cooke Digital, as the company looks to expand its capabilities in an exciting new direction.
Leading this new chapter for Cooke is Jordan Thistlewood, who will be based at the new Cooke London location in Fitzrovia. Thistlewood brings a wealth of knowledge and experience in developing software services for post-production, VFX, and animation, gained from his time at Epic Games and Foundry.
The news of the launch of Cooke Digital has been distributed by pressat.co.uk, a leading press release distribution service.
