Last Updated on: 22nd November 2023, 10:17 am
GUM Playbrush has unveiled its new sonic toothbrush and app to get even the most reluctant brushers excited about cleaning their teeth. Research shows that children brush twice as long and more regularly through interactive toothbrushing with games¹,², and the GUM Playbrush® children’s electric toothbrush and app offers 13 motivational games and a toothbrushing coach to help start a lifetime of healthy cleaning habits.
The app features age-appropriate head sizes, ‘Kids 3+; and ‘Junior 6+’, to ensure optimal teeth cleaning for smaller mouths, with two cleaning modes – ‘Sensitive’ for beginners or those with super sensitive teeth, or ‘Power’, for more advanced cleaners/non-sensitive teeth. The brush also includes a pressure sensor to protect tender gums, and a long-lasting battery with up to two months of battery power.
It pairs GUM’s expertise in oral health with best-in-class software, with the brushing movements transferred to the app via Bluetooth so children can control the fun games with their own cleaning movements, while its sophisticated algorithm acts as a toothbrushing coach to guide them to brush long enough and everywhere in the mouth.
The GUM Playbrush sonic toothbrush is available in two bright colour options – blue/turquoise and pink/turquoise and retails at £29.99 from www.playbrush.com, with two subscription models offering maximum excitement to twice daily brushing.
Paul Varga, CEO and Co-Founder of Playbrush GmbH, said: “Our mission is to make oral care fun and engaging for children, and the GUM Playbrush sonic toothbrush and app can help parents to educate their children on good oral care practice. We’re thrilled to be part of the Japanese oral hygiene group Sunstar, and to be able to make a difference in the lives of children around the world.”
GUM Playbrush sonic toothbrush is part of Sunstar Oral Care, the oral health division of the international healthcare company headquartered in Switzerland. With nearly a quarter of five-year-oldsᵌ found to have experienced tooth decay last year, the new toothbrush uses sonic technology for 17,000 cleaning movements per minute for better oral health outcomes for children.
Today marks the launch of the GUM Playbrush sonic toothbrush, the only 100% interactive toothbrush and app where children control the fun games with their brushing movements. With daily cleaning statistics into a child’s brushing behaviour included in the app, and age-appropriate brush heads, extra soft bristles and a pressure sensor to protect tender gums, the toothbrush offers a smart choice for parents who want to make children’s toothbrushing less of a chore.
Elena Alcalde, Global PR Manager for Sunstar, said: “We’re excited to launch the GUM Playbrush sonic toothbrush, which pairs our expertise in oral health with best-in-class software to help children learn how to thoroughly brush their teeth without tears. We hope this product will make a difference in the lives of children around the world.”
Today marks the launch of the GUM Playbrush sonic toothbrush, developed to get even the most reluctant little brushers cleaning their pearly whites. Featuring 13 motivational games and a toothbrushing coach, the toothbrush uses sonic technology for 17,000 cleaning movements per minute, with age-appropriate head sizes, extra soft bristles and a pressure sensor to protect tender gums. With daily cleaning statistics into a child’s brushing behaviour included in the app, it’s the perfect choice for parents who want to make children’s toothbrushing less of a chore.
Developed by Playbrush GmbH, and now part of the Japanese oral hygiene group Sunstar, the GUM Playbrush sonic toothbrush is available in two bright colour options – blue/turquoise and pink/turquoise and retails at £29.99 from www.playbrush.com. Two subscription models offer maximum excitement to twice daily brushing, with the ‘Motivation set’ for £24.99 providing full access to the app with nine additional games on top of four free ones, plus detailed cleaning reports, while the ‘All-round carefree set’ ideal for time-poor parents comprises the ‘Motivation set’ features and an annual supply of replacement brush heads (six heads) with free automatic delivery throughout the year for just £39.99 (single purchase value £45).
