London, UK – The Great Brand Exchange (GBX) is pleased to announce its rebrand as Indie Pop Up, marking a significant evolution in the company’s mission to support and elevate small and medium-sized enterprise (SME) challenger brands. Along with this rebrand, Indie Pop Up is proud to introduce Indie Collection, a new ecommerce site set to launch later this year, showcasing the best indie brands from around the globe.
“Our vision at Indie Pop Up is to be the global leader in creating opportunities for SME brands in retail, enabling brand owners to live their dreams and build businesses that align with their passions,” stated CEO Matt Hopkins. “With our mission to empower and elevate emerging lifestyle brands, we are dedicated to fostering innovation, authenticity, and sustainability in retail and providing a curated platform that bridges the gap between SME brands, retailers, and consumers worldwide.”
Founded in 2014, Indie Pop Up has built a network of over 14,500 independent brands, and through strategic partnerships and a relentless commitment to excellence, the company strives to create a thriving ecosystem where small businesses can flourish and reach their full potential. This is particularly important in today’s rapidly evolving retail landscape, with the digital transformation, shifting consumer preferences, and increased awareness around environmental and social responsibility.
Indie Pop Up continues to build on GBX’s legacy by creating dynamic in-store pop-up experiences with major retailers such as John Lewis and Morleys Stores. The company is also excited to announce upcoming collaborations with Dobbies Garden Centres, further expanding its reach and impact.
Launching later this year, Indie Collection will offer a curated selection of top independent brands from around the world, providing a broader platform for indie creators to reach enthusiastic customers.
As market leaders in supporting SME challenger brands, Indie Pop Up provides unmatched opportunities for indie brands to thrive in retail. The company creates amazing in-store pop-up events, allowing indie brands to connect with customers in dynamic retail environments. Indie Pop Up also creates unique events and bespoke shop-in-shop trading concepts with major retailers. Additionally, the company’s Learning and Resource Hub offers support from industry-leading experts, helping small brands grow and succeed in the competitive retail market. Indie Pop Up has integrated partnerships with some of the UK’s most prestigious trade shows, such as the Speciality Fine Food Fair and Top Drawer.
“Having been immersed in the SME challenger brand community for the past ten years, this rebrand marks a significant milestone for us,” said CEO Matt Hopkins. “Indie Pop Up is now the market leader in supporting small brands into retail. We owe this achievement to our rapidly growing community of over 14,500 SMEs and our loyal retail partners. Their support and collaboration have been instrumental in our journey, and we look forward to continuing to champion the success of independent brands.”
Retailers looking to access SME challenger brands or brands looking to break into the retail market are encouraged to contact Indie Pop Up at info@popupindie.com or 01423 229988.
Trade publications and media outlets interested in learning more about the rebrand, upcoming events, or interviewing key members of the team are encouraged to contact Hannah McKillop at Hannah@popupindie.com or 01423 229988.
For more information about Indie Pop Up and Indie Collection, please visit www.popupindie.com and www.collectionindie.com.
About Indie Pop Up:
Indie Pop Up, formerly known as The Great Brand Exchange (GBX), is dedicated to championing independent brands and fostering a vibrant community of creators and consumers. Through dynamic in-store pop-ups and the forthcoming Indie Collection ecommerce platform, the company provides indie brands with unique opportunities to showcase their products and connect with customers who value originality and quality.
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