Last Updated on: 7th May 2024, 11:23 pm
Inc & Co Investment Group has taken a significant step into the retail sector by acquiring the ethical luxury lingerie company Studio Pia, launched by founder Pia Harpur in 2017. This move is part of Inc & Co’s strategy to deepen its footprint in the retail industry, leveraging Studio Pia’s reputation for craftsmanship and sustainability.
Pia Harpur, who has been at the helm since the brand’s inception, will continue to lead Studio Pia. Under the new ownership, she will collaborate closely with Inc & Co to drive the brand’s expansion and elevate its market position. The plans include broadening the business through wholesale, pop-up stores, concessions worldwide, and partnerships with premium third-party websites.
Jack Mason, CEO of Inc & Co, expressed enthusiasm about the acquisition: “This marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia, whose management retains a level of equity. Customers adore Studio Pia’s environmentally friendly and sustainable lingerie, and we are excited to bring the brand to more customers globally. Our commercial and finance teams are prepared to support Studio Pia, enabling them to keep creating award-winning luxury lingerie.”
Pia Harpur shared her excitement about the new partnership: “Having navigated the brand through various challenges over the last seven years, I believe this is the perfect time to infuse the expertise needed to elevate Studio Pia. Inc & Co is an ideal partner to help us scale our operations and reach a broader audience who values ethical luxury fashion. This collaboration will not only help us enhance our physical presence but also revamp our digital footprint with a brand refresh and website relaunch planned for later this year. Additionally, we are thrilled about introducing our new Autumn/Winter 2024 collection, which promises an exciting overhaul of our beloved designs.”
The partnership is poised to redefine the accessibility of luxury lingerie, honoring the ethical ethos that has been foundational to Studio Pia. With the backing of Inc & Co, Studio Pia is set to broaden its impact in the luxury fashion sector, reaching new markets and offering unique in-person shopping experiences that resonate with their dedicated customer base.
