Grocery delivery app, Getir, has announced that it will be withdrawing from its operations in the UK, resulting in the loss of approximately 1,500 jobs. The company, whose name means “to bring” in Turkish, had previously revealed its plans to raise funds from investors to support its departure from the UK, Germany, and the Netherlands. It had already exited other European countries such as Italy and Spain. This decision was driven by mounting losses due to the company’s rapid expansion. Deliveroo and DoorDash are among its competitors in the UK market.
As a result of this restructuring, Getir, which had reached a peak value of $12bn during the height of pandemic-related demand, will now focus exclusively on its domestic market. The company has confirmed that it will retain its US arm, FreshDirect, which it acquired only a few months ago. However, it has not yet provided exact figures on the number of job losses within its UK operations. Sources suggest that up to 1,500 employees, including warehouse staff, managers, and riders, will be affected by this decision.
In a statement released on Monday, Getir announced that its non-Turkish business only accounted for 7% of its total revenues. It also disclosed that it has secured a new investment round, led by Mubadala and G Squared, which will be used to strengthen its competitive position in the food and grocery delivery market in Turkey. The company expressed its gratitude to all its employees in the UK, Germany, the Netherlands, and the US for their dedication and hard work.
