Last Updated on: 26th March 2025, 07:16 am
Landing in Fitzrovia’s buzzing Charlotte Street this April, La SPOT is preparing to revolutionise lunchtimes with a distinctive blend of French and Spanish culinary traditions.
Driven by the founders’ mutual love for brioche, small plates, and good wine, La SPOT is the latest concept to tap into the capital’s craving for flavour-forward, fast-paced dining. The eatery introduces a European-inspired menu of refined tapas with brioche taking centre stage.
Presenting “brioche as the hero ingredient – simple, sexy, craveable,” the restaurant curates a lineup of indulgent, high-impact dishes that reflect Londoners’ taste for satisfying, memorable meals on the go.
In the words of co-founder Andrii Nikonov: “At La SPOT, we do one thing exceptionally well—brioche. Soft, golden, buttery perfection that turns every bite into an experience. Whether it’s rich oxtail melting into a toasted bun, red prawns with crispy rice, or a lobster roll that lingers on your mind, our brioche is the star of the show.
We keep it simple but unforgettable—pairing our signature brioche with bold flavors, indulgent tapas, and just the right sides. Whether you’re here for a quick lunch, a long dinner, or an afternoon escape, every bite is designed to be effortlessly craveable.”
Nestled where Soho spills into Fitzrovia, La SPOT channels the creative, edgy spirit of its surroundings to deliver a lunch offering that’s anything but ordinary.
Taking cues from both sides of the Pyrenees, the menu blends time-honoured ingredients with modern flair. A standout example is the Brioche Octopus Hot Dog—featuring slow-cooked octopus, onion marmalade, Makato cheese, julienned potato and a smoky paprika finish, it promises a full-flavoured journey in every bite.
From the butter-adorned glory of soft hot dog buns to fluffy sandwich bread, La SPOT’s expansive range of brioche selections is designed to cater to the lunchtime cravings of millions of the capital’s workforce. The restaurant’s brioche menu items include:
OXTAIL AND CHEDDAR
Pulled oxtail with red wine sauce, cheddar, black pepper, and wild rocket
RED PRAWNS
Red prawns cooked with kimchi, fresh ginger, and crispy rice
VEGETARIAN/VEGAN
Sauted vegetables with garlic, green apple, tomato juice and goat (or vegan) cheese
OCTOPUS HOT DOG
Slow-cooked octopus leg in onion marmalade with Makato cheese, potato julianne and hot paprika
Featuring its own dedicated bar, Wine SPOT, the restaurant is also keen to establish itself as one of Fitzrovia’s primary venues for liquid lunches and afternoon tipples.
With opening hours ranging from 12pm until 10pm, La SPOT transforms from a competitively priced lunchtime location into a matinee haunt and evening tapas hub for city workers, locals, foodie tourists, and students alike throughout the day.
La SPOT’s mantra is “simple, but never boring”, and its founders have used this commitment to reinvent some classic dishes like loaded fries to encompass a more European twist.
With its Patatas Cheddar and Jamon dish, La SPOT’s commitment to action-packed simplicity sees the dish adorned with creamy cheddar sauce and fine-cut jamón to reimagine one of London’s most popular gastronomic sides orders.
La SPOT aims to make work lunches in the capital unforgettable, with interactions packed into every touchpoint, and shareable conversations on food packaging, napkins, and the restaurant’s menus in a bid to foster a more engaging and immersive dining experience.
Arriving in Charlotte Street in April, La SPOT intends to make lunchtimes in Fitzrovia more indulgent. By infusing French and Spanish stylings, the new restaurant will bring new perspectives to small plate concepts throughout the capital.
More about La SPOT
- Where is it? 18 Charlotte St, London, W1T 2LZ
- When does it open?: April 2nd, 2025
- Website: https://laspotlondon.co.uk/
- Instagram: https://www.instagram.com/laspot.london
