Air & Grace, a leading luxury footwear brand known for its comfortable yet stylish shoes, has announced an exciting collaboration with renowned fashion creator Fran Bacon, also known as @thefashion_lift. The exclusive collaboration, set to be released in April 2024, is a celebration of Fran’s longstanding partnership with Air & Grace and the brand’s commitment to providing unparalleled comfort with no compromise.
As one of the first creators to work with Air & Grace almost a decade ago, Fran’s limited edition collaboration is a true testament to her love for the brand and its dedication to comfort. With a background in product and a keen eye for detail, Fran has worked closely with Air & Grace to design a unique trainer in her signature pink and beige colors. The shoe features subtle design adjustments to one of Air & Grace’s most popular styles, the Roxy platform trainer, making it truly one-of-a-kind.
The Fran trainer boasts a lower cut around the ankle and a special removable hidden wedge for an extra lift. Of course, it also includes Air & Grace’s signature Tender Loving Air footbed, ensuring the ultimate comfort for its wearers.
“I’ve been a fan of Air & Grace right from the start, so when the opportunity arose to create my dream trainer, I jumped at the chance!” says Fran Bacon. “The Roxy trainer really is the perfect base, so I worked with Air & Grace to make it my own. We lowered the cut around the ankle, and shortened the tongue for a flattering look, and of course, added our secret hidden wedge inside for an extra little lift. Seeing the design come together in my signature colors has been amazing, and I’m so pleased that I now have my dream trainer! I hope you love The Fran as much as I do.”
Founder of Air & Grace, Claire Burrows, adds, “Fran’s consistent support right from when I first set up Air & Grace, through to now has been unwavering and I am so grateful. We really are thrilled to partner with Fran to bring her trainer to life. Our classic Roxy trainer has been a standout product for Fran for years, so we worked together to make tweaks to this based on her vision for a new version. It has been an absolute pleasure working together on this product, Fran came into this knowing exactly what she was after and it’s made the process so seamless. We’re really proud of the shoe we’ve created. This collaboration really encapsulates our brand ethos of combining luxury with comfort, offering footwear that not only looks good but feels incredible.”
For those looking to elevate their footwear collection with a touch of exclusivity and comfort, the Air & Grace x Fran limited edition trainer is a must-have addition. The highly anticipated shoe is set to launch on 9th May 2024, with only a limited number of pairs available. Air & Grace advises their loyal brand community to act fast to avoid missing out.
To receive early access to the limited edition trainer, interested individuals can sign up via the brand’s website before 9th May: https://airandgracelondon.com/pages/sign-up-form. The Fran trainer will be available for purchase on the Air & Grace website from 9th May 2024: airandgracelondon.com/products/fran-white-pink-tan-leather-trainers.
Images of The Fran trainer can be downloaded from the brand’s website. The trainer will be available in sizes EU36-44.
About Air & Grace:
Air & Grace is a luxury footwear brand renowned for its fusion of style and comfort. With a commitment to creating shoes that not only look good but feel incredible, Air & Grace offers a range of premium footwear designed to accompany individuals on every step of their journey.
