Last Updated on: 17th February 2025, 04:59 pm
Andy C Watson, former Head of Group Marketing at IDHL, has announced the launch of his latest venture, Don’t Delete—a B2B tech content and marketing agency that officially opens its doors on 19 February 2025.
Andy believes many B2B brands struggle to differentiate themselves, referencing a Dentsu study that found 68% of business buyers feel the companies they interact with all sound alike. In response, he created Don’t Delete, a York-based agency dedicated to helping B2B tech brands sharpen their messaging, build engagement, and drive revenue.
Since leaving IDHL in 2017, Andy has been deeply involved in tech content marketing, working as a freelancer with leading digital agencies across the UK and Europe. His previous experience includes nearly ten years as Director of Marketing at Futuresource Consulting, a leading tech and consumer electronics research firm, alongside senior marketing roles in engineering, e-commerce, and professional services.
“Tech is where my heart takes me. It’s where my mind lives,” says Andy. “Cutting loose has given me the freedom to deliver excellence without limits, and now it’s time to fuel a new breakthrough. I know the nuances of the tech sector. The science and the storytelling, and how to translate complex ideas into messages that connect.”
Andy is a Mensa member with a marketing degree and a postgraduate business diploma from the Chartered Institute of Marketing. His studies in mechanical engineering and organic chemistry have helped shape his ability to work seamlessly across the technical, creative, and strategic aspects of content marketing.
“The digital agency space is noisier than a drum kit being kicked down a stairwell,” Andy remarks. “My aim is for Don’t Delete to stand out as a bridge between technical brilliance and compelling marketing. My skill is in translating R&D into ROI, transforming complex products into clear, engaging narratives. It’s my job to inject personality into content without losing technical integrity.”
Don’t Delete offers services such as tone of voice guidelines, integrated content strategies, messaging frameworks, and sales battlecards, all designed to help clients outperform expectations.
Having worked with high-profile brands like Samsung, Sony, HP, Avid, Worldpay, The IET, Hiscox, and Toshiba, Andy brings a wealth of experience to his new agency. Don’t Delete aims to establish itself as the leading agency for tech companies looking to elevate their brand voice in competitive markets.
Watch the launch video.
For any enquiries, please contact:
Andy Watson, Founder, Don’t Delete
media@dontdelete.co.uk
https://www.dontdelete.co.uk
