Last Updated on: 1st May 2024, 02:27 pm
Engage Works, a leading figure in the creative technology sector, proudly announces its forthcoming expansion into Saudi Arabia, marked by the acquisition of a new trade license and the imminent opening of a new office in the Kingdom.
This strategic decision highlights Engage Works’ commitment to its clientele and partners across the region and signifies a pivotal growth phase for the company.
Strategy Director Alex McCuaig will represent Engage Works at the Saudi Entertainment and Amusement (SEA) Expo 2024, where he will reveal significant news about a pioneering experience in Medina, designed and executed by Engage Works. This experience, which soft-launched in March, has already won acclaim from visitors who have called it “spectacular,” “an incredible place,” and “truly remarkable.”
The SEA Expo, hosting over 300 exhibitors, is the Middle East’s largest gathering for entertainment and attractions professionals, promoting industry collaboration and innovation. This year’s event is scheduled from 7 to 9 May 2024 at the Riyadh Front Exhibition and Conference Centre in Riyadh, Saudi Arabia.
Engage Works is celebrated for its adeptness in blending innovative technology with creative thinking to deliver top-tier cultural and brand experiences. The agency has earned the trust of distinguished clients including Sky, Landsec, Accenture, Google, British Land, and many more. With its expansion into the Middle Eastern market, Engage Works aims to transform cultural experiences throughout the region.
Alex McCuaig commented, “This is a great opportunity for us to showcase our expertise in creating immersive experiences and to collaborate with other industry leaders to drive innovation and engagement in the region. We’ve already won several projects in Saudi Arabia, and the establishment of an outpost there demonstrates our commitment to continuing to do business there, expanding our offerings, and delivering bigger and better projects with our local partners.”
