Last Updated on: 22nd November 2023, 04:50 pm
Forward-thinking fashion and accessory brands now have an exclusive opportunity to enhance their sales and visibility by joining forces with the world’s fastest-growing interactive mobile fashion app.
Since its launch in May 2021, Pocket Styler has become a global sensation, boasting over 17 million downloads and captivating 100,000 players who spend 10,000 hours on the app daily.
This immersive digital game empowers players to create and style their avatars for various themed events, while other gamers vote on their outfits. With an astonishing 310+ trillion possible combinations of outfits, the game receives 10.5 million looks submitted each week, with over 10 million votes cast daily.
With 70 percent of users aged over 25 and 85 percent female, collaborating with Pocket Styler offers fashion and accessory brands a distinctive opportunity to showcase their collections to a fashion-conscious audience with disposable income.
For the first time, visionary brands are invited to submit their proposals to join Pocket Styler, either by offering digital versions of their collections or by creating unique items for avatars to wear within the app.
Partnerships not only raise brand awareness among millions of global users but also drive substantial traffic to brands’ own websites. Through in-play challenges, gamers are directed to online shops, leading to increased engagement and potential sales. A recent partnership with London-based fashion designer David Koma witnessed a staggering 600 percent surge in traffic to davidkoma.com.
Furthermore, the app serves as an invaluable testing ground for brands to explore new concepts before bringing them to life in the physical world.
Pocket Styler’s pitch presents an exceptional opportunity for fashion and accessory brands, allowing up-and-coming labels to collaborate with established industry giants, creating a dynamic fusion of creativity and innovation.
Limited places are available, and pitches will be conducted throughout the summer.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the company behind Pocket Styler, expressed, “The Pocket Styler audience lives and breathes fashion. The integration of real-world fashion brands into Pocket Styler is a natural progression as the game continues to expand, and it is met with enthusiastic support from millions of players.”
For more information or to submit a pitch for a place in the brands’ program, please email: KRISTINA.ALKEVICIUTE@NORDCURRENT.COM.
