Last Updated on: 13th January 2025, 04:42 pm
The Desert Vipers cricket team has renewed its partnership with Bluewater, a global leader in sustainable water purification, for the 2025 ILT20 season. This collaboration ensures players have access to uncontaminated, purified water to support their performance and wellbeing on and off the field.
As the Official Sustainable Hydration Partner, Bluewater continues its mission to promote health and sustainability by reducing reliance on single-use plastics. Through this partnership, the Desert Vipers and Bluewater reinforce their shared commitment to excellence and environmental stewardship.
Last season, Bluewater helped the Desert Vipers prevent the use of 14,000 single-use plastic bottles by combining cutting-edge water filtration systems with refillable bottles. This year, newly designed Desert Vipers water bottles will be available for fans to purchase on the team’s online store. Profits will be donated to Bat for A Chance, the Vipers’ charity partner that brings cricket opportunities to underprivileged children.
“Our partnership with Bluewater is about more than just hydration—it’s about creating a winning environment,” said Philip Oliver, CEO of the Desert Vipers. “From the field to the lounge, every detail matters when it comes to enhancing performance, and Bluewater helps us deliver that.”
Enhancing Player Wellbeing
The Desert Vipers place equal emphasis on mental and physical wellbeing to achieve peak performance. At JA Resort in Jebel Ali, the team benefits from an environment designed to optimise recovery and relaxation between matches.
To support this, Bluewater’s purification and mineralisation systems have been installed in the players’ lounge. By incorporating patented LiquidRock™ minerals from Sweden, Bluewater ensures the highest water quality for brewing premium coffee. This attention to detail elevates the players’ experience, providing a comforting ritual before and after games.
Engaging the Next Generation
An important aspect of this partnership is the Desert Vipers’ Schools Sustainability Education Programme, supported by Bluewater. Designed for children aged 8–11 across the UAE, the initiative combines cricket training with lessons on environmental responsibility, fostering a culture of sustainability and inspiring a passion for the sport.
“Bluewater’s mission is to ensure people at home, work, and play can hydrate with drinking water free of contaminants such as toxic chemicals like PFAS and microplastics now found increasingly in both tap and bottled water globally,” said Bengt Rittri, Bluewater founder and CEO. “Building on our vision to end the need for single-use plastic water bottles with innovative, disruptive water purification solutions, we believe this partnership will not only ensure sustainable hydration for the Vipers but also inspire tomorrow’s champions to protect the environment while excelling in sports.”
Driving Sustainability Goals
This renewed three-year partnership aligns with the Desert Vipers’ sustainability objectives, including their adherence to the UN Sports for Climate Action framework. The team will soon release their Plastics Report, highlighting strategies to combat plastic pollution and progress towards a more sustainable future.
By continuing their collaboration with Bluewater, the Desert Vipers demonstrate their commitment to integrating sustainability into every aspect of their operations, setting a standard for environmental responsibility in sports.
