Last Updated on: 9th January 2024, 01:50 pm
Amidst rising climate change concerns, public opinion polls globally are indicating growing anxiety about drinking water quality and availability. A Gallup poll in 2023 found that 55 percent of Americans are deeply concerned about polluted drinking water, while a GlobeScan public opinion survey revealed that 58 percent of nearly 30,000 people in 31 countries consider freshwater shortages as ‘very serious’.
“Both surveys point to escalating global anxieties about water quality, freshwater availability, and safety, which is why, as a company with a planet plan rather than a business plan, we pledge heading into 2024 to keep innovating water purification and beverage solutions that will keep present and future generations safe,” said Bengt Rittri, the founder and C.E.O. of Bluewater, a pioneering Swedish company in sustainable water purification and beverage solutions. Established a decade ago, Bluewater has become a leader in delivering advanced purification and beverage solutions for a variety of environments.
“We believe it’s everyone’s right to access clean, safe drinking water that is free of all the contaminants that are making their way into the water due to climate change, industrial and other pollution, contamination of freshwater reserves, and lack of investment in municipal water infrastructures,” Rittri emphasised.
Rittri highlighted the concern over per- and poly-fluoroalkyl substances (PFAS), widespread chemicals linked to severe health problems.
Bluewater‘s purification systems, effectively removing up to 99 percent of contaminants including PFAS and microplastics, are independently validated. The company’s SuperiorOsmosis™ technology in the Spirit and Pro under-sink purifiers represents an improvement in reverse osmosis technology, reducing water waste and offering more sustainable drinking water solutions.
“Water is life’s essential ingredient, and safeguarding its purity is our primary concern,” Rittri remarked. He added, “As we head into 2024, our state-of-the-art water purifiers offer consumers and businesses a practical, potent solution to the escalating issue of chemical contaminants in tap water. We’re not merely providing a product but delivering peace of mind and contributing to a more sustainable future.”
Rittri’s plan for Bluewater involves expanding its market presence and product range, highlighted by the acquisition of Tappwater in 2023 and a merger with the Indonesian company P.I.P.A.
“We will continue our efforts to heighten awareness about the significance of clean water, hydration health, and sustainability among consumers, businesses, public authorities, and governments around the planet,” Rittri stated.
Bluewater, challenging the global bottled water market, offers products including refillable stainless steel bottles and natural mineral concoctions across major markets. The company is dedicated to ‘Hydration 2.0’, enhancing hydration and reducing dependence on single-use plastic bottles.
“Water protects our bodies in many ways, lubricating our joints, carrying nutrients and oxygen to our cells, regulating body temperature, and keeping our brain functioning. Thanks to our proprietary, innovative, and planet-friendly technology that tackles sub-standard chemical-riddled tap water, our resolution and pledge for 2024 is to make safer, great-tasting drinking water accessible to ever wider home, hotel, and restaurant businesses and on-the-go public audiences and slash the need for single-use plastic bottles”, Rittri concluded.
