Last Updated on: 21st November 2023, 10:25 pm
Blonyx, a performance nutrition brand, has announced a partnership with Beet-It USA, a subsidiary of James White Drinks LTD, to distribute Beet-It Sport beet juice products in Canada.
Beet-It Sport has been extensively researched and widely adopted by professional athletes and teams in the NHL, NFL, NBA, MLS, English Premier League, and other sports leagues.
Under the agreement, Blonyx will have exclusive rights to sell Beet-It’s products in Canada through its website and other online and retail outlets. The initial offering includes Beet-It Sport Nitrate 400, a 70ml beet juice concentrate shot, available on blonyx.com, with more Beet-It products to be made available through Blonyx in the near future.
Blonyx CEO, Rowan Minnion, expressed enthusiasm for the partnership, stating, “Beet-It’s beet juice products have become the gold standard in both research and elite sports communities.”
Jonathan Cartwright, Beet-It Sport Specialist at Beet-It USA, also shared excitement about the collaboration, saying, “We are delighted to have our Beet-It Sport products available in the sport-loving country of Canada. Blonyx shares our passion for product quality and efficacy, and we are excited to be working with them.”
Beet-It Sport 400 Nitrate Shots are the only beet juice product on the market that provides a guaranteed 400mg dose of nitrates. Research has shown that consuming it 2-3 hours prior to training can reduce the oxygen cost of training by 5% and delay the onset of fatigue by 5-16%. This allows athletes to maintain a higher speed for longer, improve endurance, and enhance overall performance.
Beet-It Sport 400 is composed of 98% concentrated beet juice and 2% lemon juice. It is Informed Sport certified and trusted by numerous athletes, professional sports teams, endurance sports clubs, and Olympic athletes.
Beet-It Sport has been utilised in over 150 published studies by more than 300 research institutes since 2009.
For more information on Beet-It Sport, you can download the media information kit from here.
